Michael J. Silverstein
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Michael J. Silverstein

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Michael J. Silverstein is a leader of The Boston Consulting Group's global Consumer practice. He specializes in helping the senior leadership of large multinationals transform their companies through superior consumer insight, accelerated organic growth, and M&A. His clients include some of the world's largest and most prominent consumer goods companies and retailers. He is a frequently cited expert on consumer buying behavior, retail and packaged goods innovation, and market development. Silverstein is also one of BCG's most prolific authors. His latest book, The $10 Trillion Prize, is the story of how rising affluence among Chinese and Indian consumers will create a vast new market and intensify global competition. This growth will produce new business opportunities but also increased volatility in the world of commodities. His earlier groundbreaking research with 20,000+ women in 21 countries led to the 2009 book Women Want More about the rising female economy. Before that, Silverstein's research focused on "new luxury" goods and discount products, leading to two books: Trading Up (2003), a Businessweek best seller and Berry AMA Prize winner, and Treasure Hunt (2006). Each book tells the story of consumers' needs, dissatisfactions, hopes, and dreams. In addition, Michael is the author of two Harvard Business Review articles and more than 30 BCG publications. He has been interviewed often on the national TV programs of CNBC, ABC, CBS, NBC, and Fox News. He also has been quoted extensively in leading publications such as The Wall Street Journal, The New York Times, The Times of London, the Financial Times, The Economist, The New Yorker, Time, Newsweek, and The Washington Post, among many others. During his 32 years at BCG, Silverstein has served as a member of the firm's Executive Committee and as global leader of its Consumer practice and Client Service Initiative. Prior to joining BCG in 1980, he worked at United Press International as a reporter and later in new product development. He holds an MBA with honors from Harvard University and a BA in economics and history from Brown University.
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The $10 Trillion Prize

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