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Who Do You Want Your Customers to Become
- By: Michael Schrage
- Narrated by: Erik Synnestvedt
- Length: 2 hrs and 47 mins
- Unabridged
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Overall4 out of 5 stars 64
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Performance4 out of 5 stars 58
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Story4 out of 5 stars 58
Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail...
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5 out of 5 stars
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Insightful and concise
- By YOUNGJU K. on 10-31-24
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Who Do You Want Your Customers to Become
- Narrated by: Erik Synnestvedt
- Length: 2 hrs and 47 mins
- Release date: 08-07-12
- Language: English
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The Innovator's Hypothesis
- How Cheap Experiments Are Worth More than Good Ideas
- By: Michael Schrage
- Narrated by: Walter Dixon
- Length: 6 hrs and 58 mins
- Unabridged
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Overall4 out of 5 stars 18
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Performance4 out of 5 stars 15
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Story4 out of 5 stars 15
Michael Schrage advocates a cultural and strategic shift: small teams collaboratively - and competitively - crafting business experiments that make top management sit up and take notice....
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The Innovator's Hypothesis
- How Cheap Experiments Are Worth More than Good Ideas
- Narrated by: Walter Dixon
- Length: 6 hrs and 58 mins
- Release date: 10-09-15
- Language: English
Failed to add items
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Please try againRegular price: $25.78 or 1 credit
Sale price: $25.78 or 1 credit
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