Michael W. McLaughlin
AUTHOR

Michael W. McLaughlin

Consulting Marketing & Sales
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Michael McLaughlin is the founder of MindShare Consulting LLC, a firm that helps professional services organizations design innovative strategies to reach more clients, land profitable work, and build resilient businesses. He's the author of Winning the Professional Services Sale, which offers professional service providers, business development managers, and firm leaders new strategies to identify, qualify, and close any services sale. McLaughlin is also the coauthor of Guerrilla Marketing for Consultants, the first book to apply the principles of Guerrilla Marketing to the business of consulting and professional services. For the past eight years, McLaughlin has published Management Consulting News, a monthly newsletter which delivers leading-edge ideas to thousands of professionals around the world. He also publishes a second monthly newsletter, The Guerrilla Consultant, which extends the concepts and strategies in his first book. Before founding MindShare Consulting in 2006, McLaughlin was a partner with Deloitte Consulting, where he spent more than two decades managing consulting projects, developing long-term client relationships, and building profitable consulting practices. He has worked extensively with clients, from start-ups to Fortune 100 companies. He has successfully built consulting practices from the ground up, and also led a practice of more than 800 consultants as a Managing Partner for Deloitte. Over the years, he has coached hundreds of experienced and new professionals on how to create a market presence, deliver profitable work, and build the foundation for an extraordinary career. As a result of that work, McLaughlin developed The Path to Profit, a framework for helping professionals and firm owners achieve success in the professional services business.
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