AUTHOR

Mike Proulx

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MIKE PROULX is a marketing strategy executive, author, and analyst with over 20 years of experience guiding brands during major shifts in the media landscape. His work at the intersection of consumer behavior, emerging media, and digital innovation has led to a number of first-in-class marketing programs. Mike's thinking can be found quoted in The New York Times, NPR, Forbes, and Fast Company and bylined in Ad Age, MediaPost, The Drum, and Campaign as well as on NBC Boston's NECN where he's an on-air “Tech Tuesday” contributor. For his leadership in modern marketing, Mike was named one of Fast Company's Most Creative People in Business.

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Social TV

How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

By: Mike Proulx, Stacey Shepatin

Narrated by: William Dufris

Length: 7 hrs and 7 mins

Release date: 07-10-20

Language: English

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