AUTHOR

Niraj Dawar

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Niraj Dawar is Professor of Marketing at the Ivey Business School, Canada. His writing has appeared in the leading academic and management journals including the Harvard Business Review, M.I.T. Sloan Management Review, Journal of Marketing, and Journal of Marketing Research. He works with MBA and PhD students, and is a speaker and consultant to companies around the world.

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Shifting Your Strategy from Products to Customers

By: Niraj Dawar

Narrated by: Walter Dixon

Length: 6 hrs and 1 min

Release date: 03-21-14

Language: English

4 out of 5 stars 63 ratings
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