Patrick Barwise
AUTHOR

Patrick Barwise

Business & Careers | Politics & Social Sciences
Tap the gear icon above to manage new release emails.
Patrick Barwise (patrickbarwise.com) is emeritus professor of management and marketing at London Business School. He joined LBS in 1976 after an early career at IBM. He is also former chairman of Which?, the UK's leading consumer organization, and current chairman of the Archive of Market and Social Research. His latest book, co-authored with cultural commentator Peter York, is The War Against the BBC: How an unprecedented combination of hostile forces is destroying Britain's greatest cultural institution... And why you should care (Penguin, 2020). His previous books include Television and its Audience (Sage, 1988), coauthored with Andrew Ehrenberg (LBS), which has never been out of print; Simply Better: Winning and Keeping Customers by Delivering What Matters Most (Harvard Business School Press, 2004), coauthored with Seán Meehan (IMD, Lausanne), the first ever non-US winner of the American Marketing Association’s Berry-AMA Book Prize; Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation (Jossey-Bass, 2011), also coauthored with Seán Meehan; and The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value (McGraw-Hill, 2016), coauthored with former McKinsey partner Thomas Barta. He is married to the social historian and author Catherine Horwood (catherinehorwood.com).
Read more Read less
You're getting a free audiobook


You're getting a free audiobook.

$14.95 per month after 30 days. Cancel anytime.
Try for $0.00

Best Sellers

Product List
  • The 12 Powers of a Marketing Leader Audiobook By Thomas Barta, Patrick Barwise cover art

    Regular price: $17.49 or 1 credit

    Sale price: $17.49 or 1 credit

    Try for $0.00
  • The 12 Powers of a Marketing Leader Audiobook By Thomas Barta, Patrick Barwise cover art

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    Try for $0.00
  • The War Against the BBC Audiobook By Patrick Barwise, Peter York cover art

    Regular price: $18.88 or 1 credit

    Sale price: $18.88 or 1 credit

    Try for $0.00

Are you an author?

Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.
Visit Amazon Author Central