Pepper Miller
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Pepper Miller

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When Pepper Miller was rejected as a candidate for the market research training program at the now defunct J. Walter Thompson ad agency in Chicago, she resigned and opened her market research firm, The Hunter-Miller Group, Inc. in 1995. Since then she has been helping large corporations like AARP, BRAVO, CNN, Procter & Gamble, Unilever, Walgreens, The Chicago Symphony Orchestra, and more, understand Black America. In 2005, Pepper along with the late Herb Kemp, co-authored What's Black About It? considered by many to be one of the most important books on African-American cultural marketing and insights. In 2012, she wrote Black (Still) Matters in Marketing. This book is an intimate look into what it means to be Black in today’s America. Through an honest discussion, Miller walks you toward a better understanding of how Black Still Matters. Miller's new book, Let Me Explain Black, Again launched in April 2023. Through cultural insights, stories, stats, and case stories, Pepper opens the door to Black culture and Black perspectives and invites business leaders and society to understand the SEVEN blind spots that prevent businesses and brands from "getting it right" with their Black customers. Pepper also introduces popular cultural shape-shifters and FIVE segments of cultural shapeshifters within the Black community who not only influence and support the Black community but are also redefining cultural norms. Pepper has received numerous awards including the ICABA Women of Impact (2022), The Insights Association Laureate Recognition (2021), the MOBE Spirit of D. Park Gibson Award for Excellence in Market Research (2018), MAFA Trailblazer Award (2014), and the Target Market News MAAX Award for Research Executive of the Year (2007). Pepper is the Executive Sponsor for OverIndex a community of Black Market Researchers and Strategists. In addition to providing industry insights and networking opportunities, OverIndex encourages the market research industry to be more inclusive so that the who and how of research approaches are relevant and mainstays. Pepper is also a founding blogger for Advertising Age’s Big Tent Multicultural blog, has blogged for Forbes and Medium, and enjoys engaging with and mentoring young professionals.
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