AUTHOR

Spike Jones

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Spike Jones is a thought-provoking, status quo challenging communications professional specializing in word of mouth marketing. The career path goes something like this: - a decade at Brains on Fire - SVP of the Customer Experience team at Fleishman-Hillard - Group Director, Engagement at WCG - Managing Director of Edelman Digital SW - And currently General Manager, Strategic Services at Khoros Spike's background includes contributing strategic development - from insight to creative execution - of online and offline word of mouth programs for companies including: BMW, USAA, AT&T, General Motors, Chevrolet, Dagger Kayaks, Fiskars Brands, Rage Against the Haze (the Gold EFFIE winning youth-led anti-tobacco movement) Gatorade and Best Buy. He has been interviewed and quoted in numerous print publications and industry-leading blogs, including PRSA, ITWEB and Fast Company Magazine. He is NOT a consultant, but a doer. A guy that loves to get his hands dirty to see things through to the end. Spike also played a significant role in growing Brains on Fire into one the most sought-after and respected word of mouth companies in the industry. In addition, he is a co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements, published by Wiley & Sons in August of 2010. He has served on the Board of Directors for the Word of Mouth Marketing Association (WOMMA) and has presented at private events (Unilever, Michelin, Biltmore Estates, Susan G Komen Foundation) and at national conferences like SXSWi, SocialFresh, the Public Relations Society of America events, GasPedal's WOM Supergenius Summits and the Association of National Advertiser's Senior Think Tank Committee.

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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

By: Robbin Phillips, Greg Cordell, Geno Church, Spike Jones

Narrated by: Paul Strikwerda

Length: 4 hrs and 53 mins

Release date: 12-24-11

Language: English

4 out of 5 stars 74 ratings
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