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Stefano Puntoni

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Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at the Wharton School, University of Pennsylvania. He is also the co-director of AI at Wharton, an initiative to foster, coordinate, and promote research and teaching on artificial intelligence across the Wharton School. Puntoni brings a behavioral science perspective to artificial intelligence and algorithms, to investigate how automation is changing consumption and society. His research has appeared in many leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Nature Human Behavior, and Management Science. He also writes regularly for managerial outlets such as Harvard Business Review and MIT Sloan Management Review. He is a former MSI Young Scholar and MSI Scholar, and the winner of several grants and awards. Puntoni is currently an Associate Editor at the Journal of Consumer Research and at the Journal of Marketing. At Wharton, Puntoni teaches undergraduates, MBAs, and executives in the areas of new technologies, marketing strategy, brand management, and decision making. He holds a PhD in marketing from London Business School and a degree in statistics from the University of Padova, in his native Italy. Prior to joining Penn he was a Professor of Marketing and Department Head at the Rotterdam School of Management, Erasmus University, in the Netherlands.

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Decision-Driven Analytics

Leveraging Human Intelligence to Unlock the Power of Data

By: Bart De Langhe, Stefano Puntoni

Narrated by: Jon Vertullo

Length: 2 hrs and 50 mins

Release date: 09-10-24

Language: English

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