Stephen D. Rappaport
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Stephen D. Rappaport

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Stephen D. Rappaport is Global Digital Advisor for Sunstar, Inc. a diversified Japanese company, where he works across all business units and brands on digital marketing strategy. As Senior Consultant for Stephen D. Rappaport Consulting LLC he devises brand growth strategies that are grounded in consumer insights developed through the research traditions of mind genomics and cognitive economics. Prior to Sunstar and forming his consultancy, Rappaport was Knowledge Solutions Director, head of the Knowledge Center and member of the Executive Team for the Advertising Research Foundation, a trade association focused on the contribution of research to brand growth. His career includes positions in global communications firms, entrepreneurship, and management consulting. He is a specialist in digital technologies and strategy who has authored three books on the subject: The Digital Metrics Field Guide (April 2015), Listen First: Turning Social Media Conversations into Business Advantage (2011), and The Online Adverising Playbook (2007). The last two are considered standard works in the field. Over the last seven years Stephen, with Dr. Howard R. Moskowitz have done fundamental research in a field called cognitive economics, which is a specialization of Mind Genomics. The focus of their studies is on product development, product positioning, segmentation, and messaging. Rappaport and Moskowitz are at work on a book called Millennials, Mindsets and Money concerned with uncovering the cognitive economics of this large, diverse generation that is essential to the marketing and future fortunes of nearly every brand. An accomplished speaker and workshop leader, Rappaport lectures regularly at The Wharton School, Columbia University School of Business, and NYU; gives workshops to major brands and at conferences; and keynotes in- and outside of the USA. He is a member of the Future of Advertising Project at the Wharton School, a Senior Fellow at Wharton’s SEI Center for Advanced Management Studies, and a member of the American Association of Wine Economists. Stephen’s undergraduate and graduate education concentrated in psychology and communications at Stony Brook University and the Annenberg School for Communications at the University of Pennsylvania.
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