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You're getting a free audiobook.
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Differentiate or Die
- By: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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Overall4 out of 5 stars 504
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Performance4 out of 5 stars 323
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Story4 out of 5 stars 319
In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...
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5 out of 5 stars
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Well presented arguments
- By George on 01-06-03
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Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Release date: 04-26-02
- Language: English
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The Making of a Name
- By: Steve Rivkin, Fraser Sutherland
- Narrated by: John Morgan
- Length: 11 hrs and 21 mins
- Unabridged
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Overall4 out of 5 stars 8
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Performance4 out of 5 stars 1
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Story3 out of 5 stars 1
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly....
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The Making of a Name
- Narrated by: John Morgan
- Length: 11 hrs and 21 mins
- Release date: 11-25-09
- Language: English
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Please try againRegular price: $24.95 or 1 credit
Sale price: $24.95 or 1 credit
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