Tim Hughes
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Tim Hughes

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I’m writing this with tears in my eyes. Watching the changes we help people make always makes me tearful. At the start of our blogging session today (which is the last as part of our social selling programme) one of the salespeople said “I really don’t see the relevance of this.” By the end of the session it was this person who was the first to publish their blog! And what a blog it was. This is why Adam and I set up the company. Not to do Linkedin training, nor to be just another marketing agency and not to transform only sales by using social. Here at DLA Ignite we transform the whole organisation. Sales, Marketing, Human Resources, Internal Comms, Customer Service all with social. But for me it all started 11 years ago when I joined Twitter. Later, I was part of an ambitious sales transformation which took 4,000 sales people and tried to turn them into social sellers. We made mistakes along the way, we tried Linkedin training, we tried profile writers, we tried masterclasses but they all failed. Why? Because they didn’t create the mindset and habit change that’s vital to become social. After this there was my best selling book “Social Selling - Techniques to Influence Buyers and Changemakers” followed by a second, “Smarketing - How to Achieve Competitive Advantage through Blended Sales and Marketing” (both available on Amazon worldwide). And finally there was a deep desire to transform lives as well as companies. In sales we transform people every day (through our Social Selling programs) but outside of this we are also empowering and transforming people in roles across the Enterprise creating the classic “more for less” scenario, the impact of this means that “legacy process” competitors may never catch up. So why the tears? To be honest it doesn’t matter how many people and companies we transform, seeing people change their mindset and develop is very moving for me and all of us in the global team. We get one hell of a kick out of this!
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