AUTHOR

Udi Ledergor

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Udi Ledergor is the Chief Evangelist at Gong, where he helped define and dominate the revenue intelligence category, taking the company from zero to hundreds of millions in revenue and achieving a multi-billion-dollar valuation. A five-time marketing leader at B2B startups, Udi is known for his bold, human-centric approach to branding and storytelling. But his creative spark didn’t start in the boardroom—it began on stage. Growing up in Tel Aviv, Israel, he performed as a magician, musician, and puppeteer, where he was known as Udini. He translated those years of performing arts experience into a remarkable marketing career, describing marketing as “creativity in service of capitalism” and the business world’s version of putting on a show. An author, speaker, mentor, angel investor, and board member, Udi is also a passionate advocate for startups, storytelling, and creating unforgettable brand experiences. When he’s not building brands, Udi enjoys whisky, music, and social activism. He lives in San Francisco with his husband, Guy, their three children—Tom, Noa, and Adam—and their menagerie of pets, including a cat, a bearded dragon, and a chameleon.