Anonymous

An Excellent Book for Anyone Who Wants to Grow Their Business!

Reviewed: 01-04-21

I expected this to be a very good book, considering that it was highly recommended by people I respect, and since everything I’ve seen Rod Santomassimo put out over the years has been good. However, Knowing Isn’t Doing is bursting at the seams with fantastic advice, to a much greater extent than I had anticipated. For anyone looking to grow their business, this book is worth every penny, and more. Many of the concepts presented in this book are in alignment with books by Jim Collins, Donald Miller, Verne Harnish and other renowned authors. If you like their works, then you’ll enjoy this book.

Rod presents a very straightforward series of steps that can be implemented by any business person, whether they are in the beginning stages of business or are already extremely well established.

I would recommend purchasing a printed version of the book, to go with the audiobook. This will make it much easier for referencing certain chapters and steps in the future. And although I listened to this through Audible, I will be purchasing a printed copy as well.

Here are some of my favorite quotes from the book:

“In success there is no silver bullet, but there is silver buckshot.”

“Sometimes the best deals are the ones you don’t do.”

“Ask two questions before you commit to attend any event, even if it’s free: first what’s the return on involvement; and if I go, what does success look like?”

“Waiting for perfection, or the perfect message, will not grow your business. In marketing, the message is everything. But any average message is better than no message at all.”

“Amateurs practice until they get it right but professionals practice until they can’t get it wrong.“

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