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Viral Loop
- From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
- By: Adam L. Penenberg
- Narrated by: Richard Allen
- Length: 10 hrs and 22 mins
- Unabridged
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Overall3.5 out of 5 stars 125
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Performance3.5 out of 5 stars 74
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Story4 out of 5 stars 74
Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" - to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth.
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3 out of 5 stars
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Good content, but a tough listen...
- By Andrew on 05-26-10
- Viral Loop
- From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
- By: Adam L. Penenberg
- Narrated by: Richard Allen
Mediocre content that is out of date today.
Reviewed: 12-16-19
I forced myself to finish this but it was a slog. It suffers from constantly looking at past examples that are well known (eBay) without any original thinking about repeatable process looking forward. I won't be reading it a second time, ever.
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