Viral Loop
From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
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Narrated by:
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Richard Allen
About this listen
In this game-changing, essential book, Penenberg - who identified the phenomenon in a ground-breaking cover story for Fast Company - tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.
While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg explains how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.
Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses---from the smallest start-ups to nonprofit organizations to the biggest multinational corporations---can use the paradigm-busting power of viral loops to enable their business through technology.
©2009 Adam Penenberg (P)2009 TantorListeners also enjoyed...
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Losing the Signal
- The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
- By: Jacquie McNish, Sean Silcoff
- Narrated by: William Hughes
- Length: 11 hrs and 29 mins
- Unabridged
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Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
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Fascinating
- By Gerardo A Dada on 09-05-15
By: Jacquie McNish, and others
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
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Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
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Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- By: Clay Shirky
- Narrated by: George Backman
- Length: 3 hrs and 57 mins
- Unabridged
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Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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Informative and up to date.
- By Kevin on 01-10-16
By: Clay Shirky
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
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The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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Program or Be Programmed
- Ten Commands for a Digital Age
- By: Douglas Rushkoff
- Narrated by: Douglas Rushkoff
- Length: 3 hrs and 28 mins
- Unabridged
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In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
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Good book, but with some crazy ranting
- By Bjarne on 02-05-15
By: Douglas Rushkoff
What listeners say about Viral Loop
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Andrew
- 05-26-10
Good content, but a tough listen...
I found the book quite interesting and informative. Its not really a how to, but more of a history lesson of sorts. It moved quickly and there was not a lot of repetition, which it seems is quite common these days. I felt like I had a good grasp of viral networking from 5000 feet when I was done.
My mediocre rating was solely due to the narration. When reading a book, its critical to respect the punctuation. The narrator basically rambled through chapter headings, title breaks and paragraph breaks. It was very difficult to follow and keep it all in context when seemingly the book was just a series of sentences...
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11 people found this helpful
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- Sean Vikoren
- 01-05-16
Mispronounced
Overall, this is a great read.
If you don't mind listening to an endless list of mispronounced words, then please don't hesitate to get this book.
Personally, I found it to be distracting. Especially in technical non-fiction.
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- Nicholas
- 01-29-15
Great book - horrible recording quality
Its a great book but the sound quality is so bad it ruins the experience. Huge Audible fan and I listen to books every day when I am on the go. Even on the loudest setting on my Iphone I couldn't hear what he was saying - additionally the volume fluctuates strongly.
In conclusion: Great book - but if you like to listen to audible in places that are not completely quiet: dont get it.
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- John
- 05-16-10
Misleading Title
The title of this book suggests it is about how to set up a viral marketing campaign. In reality, it is a very lengthy history of viral marketing. If viewed in that light, it is somewhat interesting and might merit at least a three star ranking. If you are looking for a "how to" book, this is not the one for you.
The narration by Richard Allen really drags the book down. Yes, I know he has a familiar voice and I know he has been nominated for awards. However, Mr. Allen has an almost comical tendency to mangle words. If Mr. Allen does not know how to pronounce a word (or someone's name), he just mispronounces it and goes on. And he mangles a lot of words. This leads to a really shoddy production value that, to me anyway, is pretty irritating for a premium-priced audiobook.
If the producer had reviewed Mr. Allen's work and had him re-record the mangled parts, it would have greatly helped the audiobook. Apparently, however, no one cared enough to do this.
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7 people found this helpful
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- JBarson
- 12-16-19
Mediocre content that is out of date today.
I forced myself to finish this but it was a slog. It suffers from constantly looking at past examples that are well known (eBay) without any original thinking about repeatable process looking forward. I won't be reading it a second time, ever.
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- Andrew Salisbury
- 01-06-19
Just can't listen to this narration.
Could be the best book in the world. Impossible to listen to. Did the author even listen to the quality?
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- SwBratcher
- 11-05-13
Fire the narrator please.
What would have made Viral Loop better?
I would have listened to this whole book if the guy didn't sound like he was reading Clifford the Big Red Dog.
What didn’t you like about Richard Allen’s performance?
The whole time. It's like he doesn't even understand what he's reading. It's just worthless exaggerated inflection for effect.
Any additional comments?
My beef is not with the content. The book has merit, just not this narration.
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1 person found this helpful
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- Dave
- 09-29-16
Not a How-To
This book wasn’t for you, but who do you think might enjoy it more?
History buffs
Any additional comments?
Don't expect any actionable tips or recommendations. It's really just a bunch of stories talking about how companies like Facebook made it big, but (frustratingly) it doesn't go into any details of implementation. It's not at all a how-to for entrepreneurs. It's more of an academic and historic account of several companies that grew at an exponential rate. The place where it DOES go into great detail is with colorful but less useful stories about the founders and companies themselves... not how they did what they did, just the results they got.
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- Jordan W.
- 08-12-17
not about vital loops
20% of book is about Viral companies (not how to make a viral company). 80% of the book is crap rabbit tails that waste your time.
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