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Jen W

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Succint, to the point, specific

Overall
5 out of 5 stars

Reviewed: 06-18-10

Loaded with examples of effective and ineffective branding, the book takes a beginner through the concepts of building and maintaining a brand. Extra points for being narrated by the actual authors.

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1 person found this helpful

Very interesting stories, if a bit self-serving

Overall
4 out of 5 stars

Reviewed: 06-18-10

I did enjoy this book, especially that it was narrated by the author. Most interesting was hearing an inside account of someone running on a major party presidential ticket, kind of experiencing that through her eyes. That said, there were some parts that I thought were really meant to advance her agenda or candidacy, but I guess that's to be expected - she is a politician. Overall my opinion of her changed for the better from having listened to her story told first hand.

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