The 22 Immutable Laws of Branding
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Narrated by:
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Al Ries
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Laura Ries
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By:
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Al Ries
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Laura Ries
About this listen
Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.
The only question is, how do you do it?
Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best, like Coca-Cola, Xerox, and Starbucks, with the world-renowned marketing savvy of best-selling author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.
Find out:
- Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging.
- How to define your category...even if you're not first to market.
- How overbranding equals underwhelming.
- Why good old-fashioned publicity may be the missing link in the brand-building process.
- Why giving your brand the right name is perhaps more important than the brand itself.
And perhaps most important of all:
- How to own a word in the mind of the consumer.
Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.
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Story
Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).
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Makes perfect sense
- By Lorcan McNeela on 10-28-14
By: Richard Koch
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- By Fawn on 12-06-16
By: Mike Smith
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- By DV on 10-05-18
By: Ken Auletta
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Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- By: Clay Shirky
- Narrated by: George Backman
- Length: 3 hrs and 57 mins
- Unabridged
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Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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Informative and up to date.
- By Kevin on 01-10-16
By: Clay Shirky
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
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The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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Googled
- The End of the World as We Know It
- By: Ken Auletta
- Narrated by: Jim Bond
- Length: 13 hrs and 53 mins
- Unabridged
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- By David on 11-12-09
By: Ken Auletta
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Eat People
- An Unapologetic Plan for Entrepreneurial Success
- By: Andy Kessler
- Narrated by: Walter Dixon
- Length: 7 hrs and 13 mins
- Unabridged
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Here's how entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble? Andy Kessler offers 12 surprising and controversial rules for these radical entrepreneurs.
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One of the best business books!
- By Wayne on 11-24-15
By: Andy Kessler
What listeners say about The 22 Immutable Laws of Branding
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Manuel
- 10-25-16
honestly idk
much of the content seems outmoded, especially since we move towards and Era where UX is more important than brand. I guess listen to it if you just want to see what mfs thought like LAST DECADE rofl
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1 person found this helpful
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- Lance
- 12-05-13
Corporate
The information is good! I agree with it completely and it taught me a few good things such as PR over Advertising. i just wish it went into the Entrepreneurial aspects of branding more.
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1 person found this helpful
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Overall
- Daniel
- 01-17-10
Good book... bad narration
I like this book. The ideas are basic but extremely useful. However... Laura Ries's voice sounds like a 12 year old girl. Not exactly easy to listen to for extended periods of time.
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5 people found this helpful
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- M. Collins
- 11-27-20
good book
This book offers lots of smart information on how to successfully brand your company or product.
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- Jim
- 03-02-07
One of the best business books out there
This book, along with Innovator's Dilemma, are in my pantheon of great business book. Solid rules to follow in developing your brand, as well as concrete examples backing up the author's assertions.
As an audiobook, it's short and pithy. I love this book. Just a few days ago, listening to it gave me an idea for a new product.
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2 people found this helpful
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- Jen W
- 06-18-10
Succint, to the point, specific
Loaded with examples of effective and ineffective branding, the book takes a beginner through the concepts of building and maintaining a brand. Extra points for being narrated by the actual authors.
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1 person found this helpful
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- Richard
- 02-13-15
Great
As a individual looking to build upon my understanding of branding practices, I would recommend to others.. Definitely food for thought!!
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1 person found this helpful
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- Ellie Vee
- 08-31-19
Some great concepts here.
Many of the concepts in this book still apply in 2019. The laws of extension and contraction for example, still relevant. It would be great to hear an update to this book that takes into account the age of Amazon, Google, social media, and the two way dialogue between a user and company that influences branding in digital usage brands.
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- A. R.
- 08-11-16
Short yet Useful
The book was short but useful for a beginner. It would be a very good read from the first-time business owner to a corporate exec. The list style makes it easy to keep track of and understand the important considerations.
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1 person found this helpful
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- Boone Z.
- 03-29-16
Excellent straight forward content
Get content and goes directly into the concepts and skips the story telling except to show an example of the concept where it worked and what happens when you don't do what they recommend. Really good. Definitely going to re-read
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1 person found this helpful