alex
- 1
- review
- 0
- helpful votes
- 3
- ratings
-
The End of Advertising
- Why It Had to Die, and the Creative Resurrection to Come
- By: Andrew Essex
- Narrated by: Fred Sanders
- Length: 5 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction after having taken for granted a captive audience for too long, a choice that has led to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising as we know it is over.
-
-
The longest LinkedIn profile ever
- By JMK_NYC on 10-18-17
- The End of Advertising
- Why It Had to Die, and the Creative Resurrection to Come
- By: Andrew Essex
- Narrated by: Fred Sanders
excellent
Reviewed: 03-18-18
wonderful interpretation by the reader, book tends to be a little too colloquial at times (it is not like an academic publication and should not be confused as such).... it may be of limited interest for advertising professionals with exposure to topics such as adblockers and digital disruption, while for professionals in adjacent industries or having to use advertising for their business, it can be helpful.... it also describes how publishers have been influenced by the changing nature of advertising and its scope! excellent purchase!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!