The End of Advertising
Why It Had to Die, and the Creative Resurrection to Come
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Narrated by:
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Fred Sanders
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By:
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Andrew Essex
About this listen
A recovering Mad Man throws down the ultimate challenge to his profession: innovate or die.
The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction after having taken for granted a captive audience for too long, a choice that has led to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising as we know it is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.
Essex helped run what was generally considered to be the hottest shop in the industry, Droga5. He is therefore uniquely qualified to report on the industry's demise - and what it must do to reinvent itself. He gives a brief and pungent history of the rise and fall of Adland - a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead Essex boldly challenges global marketers to innovate their way into a better ad-free future. Rather than clutter our world, ambitious marketing campaigns could provide utility, services, gifts, investment, and even patronage of the arts and blockbuster entertainment. Ads could become so enticing that people would pay - yes, pay - to see them.
With trenchant wit and razor-sharp insights, Essex presents an essential new vision of where the smart businesses could be headed, to the cheers of brands and consumers alike.
©2017 Andrew Essex (P)2017 Random House AudioListeners also enjoyed...
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By: Frans Johansson
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Risky Is the New Safe
- By: Randy Gage
- Narrated by: Randy Gage
- Length: 4 hrs and 46 mins
- Unabridged
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Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
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Very Enjoyable
- By Michael on 04-19-13
By: Randy Gage
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World Without Mind
- The Existential Threat of Big Tech
- By: Franklin Foer
- Narrated by: Marc Cashman
- Length: 8 hrs and 1 min
- Unabridged
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Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.
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5-Star Book with a 1-Star Title
- By David Larson on 09-18-17
By: Franklin Foer
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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Service Games
- The Rise and Fall of SEGA: Enhanced Edition
- By: Sam Pettus
- Narrated by: Tom Racine
- Length: 17 hrs and 13 mins
- Unabridged
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New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950s and ending with its swan-song, the Dreamcast, in the early 2000s, this is the complete history of Sega as a console maker. Before home computers and video game consoles, before the Internet and social networking, and before motion controls and smartphones, there was Sega.
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The Story of the Fall of Sega
- By Austin on 01-05-15
By: Sam Pettus
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The Master Switch
- The Rise and Fall of Information Empires
- By: Tim Wu
- Narrated by: Marc Vietor
- Length: 14 hrs and 11 mins
- Unabridged
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Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
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Great Read
- By Roy on 11-12-10
By: Tim Wu
What listeners say about The End of Advertising
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mike
- 07-18-17
Half of all ad dollars won't become infrastructure…
Ads are relatively cheap, they can communicate timely information quickly. Infrastructure is expensive and takes a long time to build. Andrew chases concepts that don't always have many of the benefits of the (annoying) ads they replace.
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- Slim
- 08-14-17
Think fast!
What made the experience of listening to The End of Advertising the most enjoyable?
Fred Sanders does a great job at narration, delivering a performance so natural it was as if the author was speaking himself.
Who was your favorite character and why?
Andrew Essex, the author. His views are compelling, and his core concept interesting: ads will be blocked, yet things need to sell and ad money will be spent, so ... how do we reinvent advertising?
Was this a book you wanted to listen to all in one sitting?
No, I wanted to take it slowly and allow myself to think over and absorb the book, concept by concept, chapter by chapter. Most books I listen to at 1.5x speed. This one I did most of it at 0.75x speed.
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- Alexander K.
- 09-12-17
Amazing read. Entertaining and informative
Great read. Recommend it to anyone in the industry or thinking about going into it.
Honest, funny, concise.
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- alex
- 03-18-18
excellent
wonderful interpretation by the reader, book tends to be a little too colloquial at times (it is not like an academic publication and should not be confused as such).... it may be of limited interest for advertising professionals with exposure to topics such as adblockers and digital disruption, while for professionals in adjacent industries or having to use advertising for their business, it can be helpful.... it also describes how publishers have been influenced by the changing nature of advertising and its scope! excellent purchase!
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- bryanvero
- 10-15-17
Past, present, and the (real) future of advertising!
This book covers a topic near and dear to everyone’s heart, advertising. It make clear what works and what doesn’t. In our heart we know these truths about advertising which we are no longer able to ignore. Now it is up to advertisers to make god on their promise or die!
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- Daniel
- 08-16-17
Too much problem, not enough solution
This was recommended to me by a co-worker. I went into it hoping there would be a juicy exploration, maybe a meaningful challenge, or even some actionable solutions presented to the problem- instead, Essex spends a majority of the book talking about how bad things are, and harps on the problems of traditional advertising plaguing the media landscape, and after that exhaustive exercise only spends a fraction of the time showing how a few companies are doing things differently and things just kind of fizzle out. As the book wound up, I was left feeling frustrated and empty as opposed to encouraged and empowered. Maybe I had too high of hopes for this one, but I was moderately disappointed by how this book made me feel after I slogged through it.
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- susie
- 06-30-17
Too much on the problem not enough solution
Spends almost the entire book on explaining and convincing why advertising as we know it is dead. But gives very little strategy on how to fix it. I'm a small business owner and I was hoping to hear some creative new marketing ideas. didn't happen.
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- none
- 06-28-17
TRUTH
I've worked in advertising for 17 years. This is happening. He speaks the truth. The industry is crumbling and has been for years. How long does it have? It's hard to tell. I do know that what he predicts will come to pass. It's already happening.
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- REVIEW JUSTICE
- 04-09-18
not unlike the snake oil he bemoans
provocative title and premise but lacking insubstance.
much of the book is just finding different ways to say that advertising is annoying and ad blockers are going to end advertising.
the case studies he points to as potential solutions are few, and each inherently has its own special circumstance that limit the application to other brands. (citibike came after a state government already approved a program, lego was beloved enough universally as a product to make a movie).
expected more from the former ceo of droga, but the book does seem to confirm the industry is out of ideas.
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- JMK_NYC
- 10-18-17
The longest LinkedIn profile ever
SFX: Heavy groan and audible eye-roll.
The only points made are that he was one of the most successful and important ad men ever (even if you’ve never heard of him) and that Great creativity wins over bad advertising. Seriously, that’s it... wrapped in the most annoying puffery I’ve seen since Donnie Deutsch.
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1 person found this helpful