Michael Finley

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.

Learn the secret of success by achieving more with less. Find out how you can tap the hidden potential of the 80/20 principle in your life. Richard Koch is a highly successful entrepreneur and investor. His 80/20 Principle - that 80 per cent of results flow from just 20 per cent of the causes - is the one true principle of highly effective people and organizations.