Anonymous

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.

In his classic guide to understanding the opposite sex, Dr. John Gray provides a practical and proven way for men and women to improve their communication and relationships by acknowledging the differences between them. Once upon a time Martians and Venusians met, fell in love, and had happy relationships together because they respected and accepted their differences. Then they came to Earth and amnesia set in: They forgot they were from different planets.

The world outside has grown toxic, the view of it limited, talk of it forbidden. The remnants of humanity live underground in a single silo. But there are always those who hope, who dream. These are the dangerous people, the residents who infect others with their optimism. Their punishment is simple. They are given the very thing they want: They are allowed to go outside.