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Enjoyed the simple techniques shared

Reviewed: 08-13-14

Would you consider the audio edition of Kill the Company to be better than the print version?

I would probably prefer the print version better because it'd be easier to refer back to the tools and exercises in the book later on. There's a chapter specifically for your "Innovation Toolkit" that would be a great reference.

What other book might you compare Kill the Company to and why?

There are probably a lot of books out there on innovation that explain the theories, benefits, and outcomes, but I bet Kill the Company is a lot more interesting and applicable. It actually outlines step-by-step 12 innovation tools that are simple and practical and this makes a huge difference compared to other books.

What do you think the narrator could have done better?

I enjoy audio books where the author narrates the book instead because you can get to know them. This was not the case here. This narrator for this book needs to be more lively and enthusiastic.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

As soon as I read about PPCO, one of the tools, I shared the concept with my two partners and they were into the idea too so we all agreed to start using it with our team! It's a way to provide feedback for new ideas without being harsh and shutting down the person pitching the idea. We've been too nice and trying to encourage new ideas, when they don't always make sense for our priorities. But now, we can get employees to run the idea through PPCO themselves first before bringing it to us.

Any additional comments?

I love how different and creative the techniques are. More people should know about them!

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