André
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Ametora
- How Japan Saved American Style
- By: W. David Marx
- Narrated by: Brian Nishii
- Length: 8 hrs and 29 mins
- Unabridged
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Overall5 out of 5 stars 98
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Performance5 out of 5 stars 86
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Story5 out of 5 stars 86
Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.
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5 out of 5 stars
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You must read for anyone interested in Japanese and American style
- By Spencer Jackson on 01-23-22
- Ametora
- How Japan Saved American Style
- By: W. David Marx
- Narrated by: Brian Nishii
Must read for anyone who’s into fashion
Reviewed: 01-04-21
What a book. This book nicely tells the story of why Japanese fashion and craftsmenship came about and why its world class. I especially loved the chapter where the book talks about Nigo and Hiroshi Fujiwara. Great read for anyone who loves fashion in a deeper level.
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