Ametora
How Japan Saved American Style
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Narrated by:
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Brian Nishii
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By:
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W. David Marx
About this listen
Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital.
This phenomenon is part of a long dialogue between Japanese and American fashion; in fact many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land.
In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.
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Blithely flinging aside the Victorian manners that kept her disapproving mother corseted, the New Woman of the 1920's puffed cigarettes, snuck gin, hiked her hemlines, danced the Charleston, and necked in roadsters. More important, she earned her own keep, controlled her own destiny, and secured liberties that modern women take for granted. Her newfound freedom heralded a radical change in American culture.
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Good Book, Poor Performance
- By redsrule1 on 03-16-14
By: Joshua Zeitz
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Unlabel
- Selling You Without Selling Out
- By: Marc Ecko
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Unabridged
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Performance
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Story
Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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...So Real, It Should Be Illegal
- By 2Fresh on 01-20-16
By: Marc Ecko
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Vanishing New York
- How a Great City Lost Its Soul
- By: Jeremiah Moss
- Narrated by: Paul Heitsch
- Length: 15 hrs and 16 mins
- Unabridged
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New York City has long been a destination for rebels and rule breakers, artists, writers, and other hopefuls longing to be part of its rich cultural exchange and unique social fabric. But today, modern gentrification is transforming the city from an exceptional, iconoclastic metropolis into a suburbanized luxury zone. Blogger and cultural commentator Jeremiah Moss leads us on a colorful guided tour of the most changed parts of town lovingly eulogizing iconic institutions as they're replaced with soulless upscale boutiques, luxury condo towers, and suburban chains.
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A compelling story, but the narration???
- By S. McGee on 11-30-17
By: Jeremiah Moss
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Unabridged
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Performance
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Author has knowledge but poor writing skills
- By Nidhi on 06-25-11
By: Paco Underhill
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We Are All Weird
- The Myth of Mass and the End of Compliance
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
- Unabridged
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We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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Says same thing over and over and…….
- By NYNM on 09-25-11
By: Seth Godin
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Mint Condition
- How Baseball Cards Became an American Obsession
- By: Dave Jamieson
- Narrated by: Kevin Young
- Length: 9 hrs and 27 mins
- Unabridged
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When award-winning journalist Dave Jamieson's parents sold his childhood home a few years ago, he rediscovered a prized boyhood possession: his baseball card collection. Now was the time to cash in on the investments of his youth. But all the card shops had closed, and cards were selling for next to nothing online. What had happened?
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Great Book
- By Peter Lutz on 07-17-16
By: Dave Jamieson
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Cowboys and Indies
- The Epic History of the Record Industry
- By: Gareth Murphy
- Narrated by: Ralph Lister
- Length: 15 hrs and 3 mins
- Unabridged
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Cowboys and Indies is the definitive record-business bible, chronicling the pioneers who set the stylus on the most important labelsand musical discoveries of the last century. The narrative follows all the musical trends and developments from the phonograph to the Internet age as it delves behind the big business of corporate hit machines and the diligent industry of small, curated labels.
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Epic, yet incomplete.
- By Rob G. on 10-14-14
By: Gareth Murphy
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Fins
- Harley Earl, the Rise of General Motors, and the Glory Days of Detroit
- By: William Knoedelseder
- Narrated by: Peter Berkrot
- Length: 9 hrs and 3 mins
- Unabridged
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This audiobook chronicles the birth and rise to greatness of the American auto industry through the life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined. Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wheels of a covered wagon, and eventually settled in Hollywood, California.
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Great report of amazing history but could do without the WOKE lean..
- By joshua Shaw on 07-02-22
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Engines of Change
- A History of the American Dream in Fifteen Cars
- By: Paul Ingrassia
- Narrated by: Sean Runnette
- Length: 11 hrs and 56 mins
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America was made manifest by its cars. From the assembly lines of Henry Ford to the open roads of Route 66 and Jack Kerouac, America's history is a vehicular history-an idea brought brilliantly to life in this major work by the acclaimed author of Crash Course: The American Automobile Industry's Road from Glory to Disaster.
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Cars, Computers, and "Engines of Change"
- By Joshua Kim on 06-17-12
By: Paul Ingrassia
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Empire State of Mind
- How Jay-Z Went from Street Corner to Corner Office
- By: Zack O'Malley Greenburg
- Narrated by: Sean Pratt
- Length: 5 hrs and 35 mins
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Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he is first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. This audiobook explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.
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It was ok
- By Michelle M. on 01-03-17
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Fantastic and honest perspective sometimes anaemic.
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A scrumptious, colorful adventure. Must read
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Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the original “lifestyle brand,” whose evolution charts a sea change in the way we dress, the way we shop, and who we aspire to be over the past four decades—all told through iconic clothes and the most riveting characters imaginable.
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FANtastic Read!
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Captivating
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Fantastic and honest perspective sometimes anaemic.
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What listeners say about Ametora
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Sari Brody
- 02-08-23
Interesting narrative style telling of a rich fashion history.
Fantastic book, full of inspiring characters and cool words I learned. An easy read and a compelling argument. Essential to understanding the modern landscape of fashion today. That being said, the narration was a bit boring at times
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- Hector Vazquez
- 03-08-23
Great story
I really enjoyed it. Both interesting and informative. I also found a comprehensive and engaging.
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- Mark A Jones
- 06-23-23
Just a Wonderful Book
I found this book through Derek Guy’s Twitter feed, and have enjoyed every second of listening to it. The reverence that Japan and America have for each other’s fashion is wonderfully reassuring.
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- André
- 01-04-21
Must read for anyone who’s into fashion
What a book. This book nicely tells the story of why Japanese fashion and craftsmenship came about and why its world class. I especially loved the chapter where the book talks about Nigo and Hiroshi Fujiwara. Great read for anyone who loves fashion in a deeper level.
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1 person found this helpful
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- MikePrimeD
- 10-15-19
Fantastic, fascinating book. Great narrator.
The book itself is a fascinating and colorful topic. If you're into menswear you will love it. I also found the narrator to be very easy to listen to. He did a great job of infusing the words with the right emotions.
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- real_goku
- 01-15-23
Absolutely Fantastic!
Ametora is easily the best book I’ve ever read about Japanese Americana. The book has a fantastic pace to it and packs so much education within each chapter.
10/10 would recommend.
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- Spencer Jackson
- 01-23-22
You must read for anyone interested in Japanese and American style
While I hoped that this book would go into more detail on contemporary Japanese americana like Kapital and Visvim, Improvided every step of the way to the foundations of these brands that we know and love today. This book highlights so many key players who pushed the American aesthetic in Japan, and worked to develop the Japanese Fashion industry we love today. There are wonderful passages about finding vintage Levi’s in cellars of stores in American west. They discuss the Japanese obsession with how to guides and catalogs. The book shares information on how selvage denim came to Japan. As a fashion enthusiast I find myself pulling information from this book out of my brain on a weekly basis.
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- Marian
- 05-06-17
Great story but terrible narrator.
Is there anything you would change about this book?
The narrator.
What was your reaction to the ending? (No spoilers please!)
Weak.
How could the performance have been better?
As a professional Japanese linguist I felt the narrator should have used the Japanese order of last name/first name instead of following the western style of first name/last name. Why follow the western style in names when he pronounces Japanese words as a Japanese speaker would while speaking English? At some level pronouncing Japanese words with English inflections is okay - the narration sounds stilted and unnatural when he switches back and forth from English to pronouncing Japanese words as a Japanese native speaker would. Don't mean to be pedantic but linguists will know what I am referring to. The narrator's narration is not smooth plus monotone - which makes for dull listening.
Was Ametora worth the listening time?
No. I should have gotten the hard cover book.
Any additional comments?
I was tempted to return the book based on the narration but enjoyed the content so decided not to.
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1 person found this helpful