SalesMarketingPro79
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Persuasion
- The Science of Selling
- By: Lewis Fischer
- Narrated by: Ted Warren
- Length: 1 hr and 30 mins
- Unabridged
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Overall4 out of 5 stars 10
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Performance3.5 out of 5 stars 9
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Story4 out of 5 stars 9
Persuasion is a seductive and elusive skill to master, and one that comes with tremendous power. Who wouldn't want to be able to talk anyone into doing anything they want? Well, there's good news about that! The good news is persuasion is something you can learn with the help of this book! This book contains fundamentals, techniques, tricks, and basic skills regarding the persuasion of selling and how they can be applied to any conversation, mostly when you need to overcome objections. This knowledge will give you a fair advantage!
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3 out of 5 stars
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Great book, horrible narration
- By Michael on 05-19-19
- Persuasion
- The Science of Selling
- By: Lewis Fischer
- Narrated by: Ted Warren
Not truly science-based.
Reviewed: 03-23-19
If you’re looking for a VERY basic book on persuasion or you’ve never read another book on the topic, I guess this might get you started. If you’re already in the sales profession or you’ve read any other books on the subject, you’ll likely be disappointed. I was...
While the book title includes “The Science of Selling”, this book was completely void of any real scientific evidence to support the author’s claims and narrative. Mostly you’ll just hear opinion, generalizations, and over-used cliches, e.g. “People buy from people they like.”, etc.
If you’re going to spend time and money on the subject, spend a little more and get “Influence” by Dr. Robert Cialdini because that book really is science-based.
The narrator is also extremely distracting and choppy, so between that and the lackluster content, this book was difficult to finish.
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