Katie Schibler Conn is the Founder of KSA Marketing, an integrated advertising agency specializing in workforce development, recruitment, and advertising for talent acquisitions. A classically trained marketer, she unexpectedly transitioned from her corporate role at Sony and PlayStation to international yak farming, eventually leading to her starting her agency. At KSA, Katie leverages her diverse experiences to help clients navigate "oh shit" moments and achieve their "hell yeah" through impactful marketing strategies. An alumna of the Goldman Sachs 10,000 Small Businesses program, her leadership has been acknowledged by Inc. 5000, Enterprising Women, and Providence Business News.

Have you ever faced an "oh shit" moment in your business or career? Imagine scaling mountains, staying in hostels, and even farming yaks in Mongolia, bringing back stories that redefine the trajectory of your professional life. What could a retired yak farmer possibly teach us about marketing, workforce development, and creating an agency culture that kicks ass?

Marketing expert Katie Schibler Conn dives into how turning high-pressure moments into compelling stories propelled the foundation and growth of her marketing agency. She discusses the importance of aligning a company's culture with its values to aid in talent acquisition and retention effectively. She also reflects on her previous career leaps, from overseeing high-profile accounts like PlayStation to farming yaks, and how these experiences shaped her approach to risk-taking and marketing. Katie reveals the practices that make her agency's culture irresistible to her team and the vital tools and resources that have helped her manage and scale KSA Marketing.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Katie Schibler Conn, Founder of KSA Marketing, about building a successful agency and cultivating a positive workplace culture. Katie discusses how KSA Marketing helps clients overcome their "oh shit" moments and succeed, the importance of workforce development in connecting people with career opportunities, and how culture and shared values impact talent acquisition and retention.