Katie Schibler Conn is the Founder of KSA Marketing, an integrated advertising agency specializing in workforce development, recruitment, and advertising for talent acquisitions. A classically trained marketer, she unexpectedly transitioned from her corporate role at Sony and PlayStation to international yak farming, eventually leading to her starting her agency. At KSA, Katie leverages her diverse experiences to help clients navigate "oh shit" moments and achieve their "hell yeah" through impactful marketing strategies. An alumna of the Goldman Sachs 10,000 Small Businesses program, her leadership has been acknowledged by Inc. 5000, Enterprising Women, and Providence Business News.

Have you ever faced an "oh shit" moment in your business or career? Imagine scaling mountains, staying in hostels, and even farming yaks in Mongolia, bringing back stories that redefine the trajectory of your professional life. What could a retired yak farmer possibly teach us about marketing, workforce development, and creating an agency culture that kicks ass?

Marketing expert Katie Schibler Conn dives into how turning high-pressure moments into compelling stories propelled the foundation and growth of her marketing agency. She discusses the importance of aligning a company's culture with its values to aid in talent acquisition and retention effectively. She also reflects on her previous career leaps, from overseeing high-profile accounts like PlayStation to farming yaks, and how these experiences shaped her approach to risk-taking and marketing. Katie reveals the practices that make her agency's culture irresistible to her team and the vital tools and resources that have helped her manage and scale KSA Marketing.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Katie Schibler Conn, Founder of KSA Marketing, about building a successful agency and cultivating a positive workplace culture. Katie discusses how KSA Marketing helps clients overcome their "oh shit" moments and succeed, the importance of workforce development in connecting people with career opportunities, and how culture and shared values impact talent acquisition and retention.

Ian Garlic is the Founder of Video Cast Story, an agency that supports brands in developing strategies and goals for video case stories. He is also the Founder of StoryCrews, a company dedicated to connecting businesses with top-rated videographers to market and expand their brands through powerful video stories. With over 15 years of experience in the digital marketing industry, Ian shares his knowledge and expertise on the Garlic Marketing Show, a podcast that discusses video and marketing trends. Ian believes that customer stories and videos are so essential to scaling, he wrote and published Video Testimonials That Land the Big Fish: The Proven Marketing Strategy to Attract Bigger Clients, Increase Sales, and Achieve Real YouTube Results With Video Case Stories.

Imagine the potential impact of incorporating your clients' stories into your business approach. What if the key to engaging your audience and clinching deals lies in authentic, relatable narratives rather than forceful sales tactics? Navigating these opportunities may seem complex, but customer stories could come to be your most potent sales asset.

Ian Garlic, an expert in video marketing and storytelling, delves into the transformative potential of using client stories, specifically video case stories, to answer crucial questions in marketing. He outlines the types of videos essential for conversion and describes how his “tackle box” method helps businesses prepare and leverage these stories effectively. Ian emphasizes the difference between testimonials and case stories, advocating for the latter due to their ability to establish credibility and answer prospects' underlying questions seamlessly.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ian Garlic, Founder of Video Cast Story, about building a no-selling sales system through video case stories. Ian discusses how he helps businesses harness the power of video case stories in marketing, the types of videos that every business should utilize for conversion, strategies for creating a successful and logical foot-in-the-door offer, and mistakes to avoid when creating and implementing a foot-in-the-door offer.

Micah Mitchell is Co-founder of Memberium, a software solution that empowers entrepreneurs and leaders to build automated membership sites deeply integrated with their CRMs. With over a decade of experience in membership site strategy, he has worked with high-profile clients helping them strategize and succeed with website models. A pioneer in the membership space, Micah continues to innovate and share his insights on creating engaging and profitable online communities. He is passionate about improving user experience through gamification, community-building, and seamless content protection.

Are you searching for a seamless way to transform your expertise or content into a lucrative online venture? Do you ever wonder how some companies manage to create online communities that not only engage users, but also drive consistent revenue? Could there be well-guarded formulas for constructing a prosperous membership platform that transcends from a modest user base to encompass thousands of members?

Membership sites and marketing automation expert Micah Mitchell explores the transformative journey of offering membership sites, taking Memberium from its inception to a well-known software solution in the industry. He discusses the challenges and successes along the way, including how Memberium approaches product development, customer support, and strategic partnerships. He shares insights into the gamification of online content, the power of community building, and the importance of properly staging business growth when tackling membership models. Moreover, Micah opens up about the unique structure of his partnership with his co-founder, highlighting the benefits and hurdles they've encountered as they scaled Memberium to new heights.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Micah Mitchell, Co-founder of Memberium, about building successful and automated membership sites. Micah talks about Memberium and how it serves various user groups, gamification techniques to maximize user engagement, the four stages of building a successful membership site, and tips for structuring beneficial and impactful partnerships to grow a SaaS business.