• E436: Interview with Lindsey Havens from Finite State

  • Oct 4 2024
  • Length: 45 mins
  • Podcast

E436: Interview with Lindsey Havens from Finite State

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  • Summary

  • In this episode, we dive deep into the world of marketing with Lindsey Havens, VP of Marketing at Finite State.


    Lindsey shares her journey from forensic psychology to cybersecurity marketing. She offers valuable insights on go-to-market strategies, demand generation, and content creation.


    The discussion covers key topics like:

    • Using account-based marketing for targeted engagement
    • Creating authentic content that solves customer problems
    • Balancing metrics for holistic marketing success
    • Leading with empathy and fostering team growth


    Lindsey also provides advice for aspiring marketers and early-stage startups. She emphasizes the importance of aligning your career with your passions and focusing on solving real customer problems.


    This episode is packed with practical tips and strategies for marketers at all levels.
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