In this episode, Aaron Lober shares his journey in marketing and his role at CADDi, a manufacturing technology company.

Aaron discusses the importance of storytelling in marketing and how CADDi is revolutionizing the manufacturing industry. He offers valuable insights on:

• Evolving go-to-market strategies
• The shift towards inbound demand generation
• Balancing metrics with storytelling
• The strategic use of AI in marketing
• The crucial role of branding

Aaron also provides leadership advice, emphasizing the importance of investing in people and creating a supportive work environment.

This conversation is packed with practical tips for marketers at all levels, from students to seasoned professionals. Aaron's experience and perspective offer a comprehensive look at the current state and future of marketing in the tech industry.

In this episode, we dive deep into the world of marketing with Lindsey Havens, VP of Marketing at Finite State.

Lindsey shares her journey from forensic psychology to cybersecurity marketing. She offers valuable insights on go-to-market strategies, demand generation, and content creation.

The discussion covers key topics like:

• Using account-based marketing for targeted engagement
• Creating authentic content that solves customer problems
• Balancing metrics for holistic marketing success
• Leading with empathy and fostering team growth

Lindsey also provides advice for aspiring marketers and early-stage startups. She emphasizes the importance of aligning your career with your passions and focusing on solving real customer problems.

This episode is packed with practical tips and strategies for marketers at all levels.

In this episode, we dive into the world of autonomous vehicle marketing with Sheryl Seitz, VP of Marketing and Communications at May Mobility.

Sheryl shares her journey from brand enthusiast to marketing leader in the tech industry. She discusses the challenges and opportunities of marketing innovative technologies like autonomous vehicles.

We explore May Mobility's mission to create greener, more efficient cities through autonomous transit solutions. Sheryl offers insights on marketing strategies for both existing and potential customers in this emerging field.

The conversation covers content creation, metrics, and the importance of consistent branding. Sheryl also provides valuable advice for aspiring marketers.

This episode offers a fascinating look at marketing's role in shaping the future of urban transportation.