• E437: Interview with Aaron lober from CADDi

  • Oct 4 2024
  • Length: 41 mins
  • Podcast

E437: Interview with Aaron lober from CADDi

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  • Summary

  • In this episode, Aaron Lober shares his journey in marketing and his role at CADDi, a manufacturing technology company.


    Aaron discusses the importance of storytelling in marketing and how CADDi is revolutionizing the manufacturing industry. He offers valuable insights on:


    • Evolving go-to-market strategies
    • The shift towards inbound demand generation
    • Balancing metrics with storytelling
    • The strategic use of AI in marketing
    • The crucial role of branding


    Aaron also provides leadership advice, emphasizing the importance of investing in people and creating a supportive work environment.


    This conversation is packed with practical tips for marketers at all levels, from students to seasoned professionals. Aaron's experience and perspective offer a comprehensive look at the current state and future of marketing in the tech industry.
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