• Ulta’s Digital Transformation: Building an Omnichannel and Hyperpersonalized Customer Experience Through Data with CTO/CIO Mike Maresca

  • Oct 31 2024
  • Length: 27 mins
  • Podcast

Ulta’s Digital Transformation: Building an Omnichannel and Hyperpersonalized Customer Experience Through Data with CTO/CIO Mike Maresca

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  • Summary

  • Ulta Beauty has positioned itself as an industry leader by merging in-store and digital experiences for a seamless, personalized customer experience. In this episode of Technovation, Peter High speaks with Ulta Beauty’s Chief Technology and Information Officer Mike Maresca on the company’s digital transformation, cloud expansion, and omni-centric strategy. Mike shares insights on how Ulta’s GlamLab enables virtual try-ons and how data and AI drive hyper-personalization for Ulta’s 44 million loyalty members.
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