• From Tactics to Strategic Influence: How Communicators Can Drive Real Business Impact

  • Oct 31 2024
  • Length: 24 mins
  • Podcast

From Tactics to Strategic Influence: How Communicators Can Drive Real Business Impact

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  • Summary

  • Why it matters: Communicators often get stuck in tactical roles, but real value comes from strategic influence. In this episode, Bronagh Hanley, Partner & CCO at Preface Global, shares how she built influence at companies like Netflix and Discovery, and how you can too.

    Key takeaways:

    • Ask "why" to uncover the strategy behind every communication.
    • Build C-suite relationships by proving the business value of comms.
    • Learn how one strategic move can shift your entire career.

    Go deeper: Listen to Bronagh’s insights on shaping corporate communication into a business-driving force.
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