• The WordBirds Podcast with Chris Willis

  • By: Axios HQ
  • Podcast

The WordBirds Podcast with Chris Willis

By: Axios HQ
Listen for free

  • Summary

  • Words build relationships, ignite interests, and power epic journeys in the business world.

    Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.

    • Words are the magical glue between your business and your customers, capturing interest and driving action.


    • Great communication opens doors to opportunities and builds stronger connections.


    The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.

    • Discover the art of personalization and the need for standout, engaging messaging.


    • Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.



    What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.

    • Get the lowdown on strategies to elevate communications and position pros as strategic partners.


    • Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
    © 2025 The WordBirds Podcast with Chris Willis
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Economics Marketing Marketing & Sales
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Episodes
  • How to Listen: Oscar Trimboli's Method to Better Communication

    How to Listen: Oscar Trimboli's Method to Better Communication
    Mar 6 2025

    Oscar Trimboli – best-selling author, award-winning podcast host, and workplace listening expert is on the show!

    1 big thing: Most of us listen poorly and that has a surprising impact on leadership, meetings, and productivity.

    Why It Matters: Better listening means more effective communication, shorter meetings, and stronger organizational alignment.

    • Simple, research-backed strategies to shift from hearing words to understanding true meaning.

    Tune in to start transforming how you lead and communicate—because effective listening is the ultimate competitive edge.
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    35 mins
  • Plan for the Best, Prepare for the Worst: Mastering Proactive vs Reactive Comms

    Plan for the Best, Prepare for the Worst: Mastering Proactive vs Reactive Comms
    Feb 27 2025


    1 big topic: We're exploring the nuanced difference between proactive planning and reactive responses. In a world where every comms moment counts, understanding when to lead the narrative, and when to pivot, is crucial.

    Jennifer Kaplan, CEO of Evolve PR and Marketing, shares her 25+ years of expertise on turning potential PR disasters into brand victories.

    What to expect:

    • Real-Life Examples: From pre-launch buzz for museum exhibits to crisis pivots that save reputations, Jennifer breaks down how proactive planning drives results.
    • Actionable Advice: Get practical steps for building a comprehensive communications strategy. Learn how to forecast challenges, craft timely messaging, and maintain authenticity even when the unexpected happens.
    • The Balancing Act: Discover why a touch of spontaneity can be as effective as a pre-scripted planand how to balance genuine voice with structured messaging.

    Key Takeaway: In today’s real-time media environment, owning your narrative before it owns you isn’t just smart. It’s essential.

    Tune in now for a candid, no-holds-barred conversation that challenges conventional PR wisdom and empowers you to control your brand’s story from the get-go.
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    24 mins
  • It's Now or Never: Six Fundamentals to Winning Back Trust

    It's Now or Never: Six Fundamentals to Winning Back Trust
    Feb 13 2025

    Trust in media, institutions, and corporate comms is eroding. Neil Brown, president of Poynter Institute and founder of PolitiFact, knows why—and how to fix it.

    🔹 The danger of clickbait & why credibility wins
    🔹 How relationships & transparency build trust
    🔹 AI’s role in comms & why ethics matter
    🔹 Fact-checking: accountability, not censorship

    Trust is hard to earn, easy to lose. Learn how to get it—and keep it. 🎧


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    34 mins

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