"Building a team isn't about finding the best talent; it's about nurturing and developing the potential within your people." – Courtney Weaver

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What’s in this episode:

Sales Culture & Leadership by Example: Luke dives into his hands-on approach, sitting in the sales pit with his team to lead by example and foster a contagious work ethic.

Building a Winning Team: Luke discusses his hiring philosophy, emphasizing personality over experience, and details his onboarding process, which includes a foundation in service before transitioning to sales.

Maximizing Sales Efficiency: Luke reveals his strategy to keep sales momentum high by delegating onboarding tasks, allowing his sales team to focus solely on selling.

Marketing Strategy in High-Rate Markets: Luke shares how he adapts his marketing spend based on the rate environment and prioritizes states like Pennsylvania, where premiums are more competitive.

Mindset & Growth Journey: Luke reflects on his journey from rookie to top producer, his dedication to constant learning, and a pivotal moment that drove him to invest in his self-development.

Empowering Team Members: Luke describes the transformation of a young team member who went from receptionist to top salesperson, showing his commitment to supporting his team’s growth.

Setting New Goals: Luke shares his future vision of expanding his agency while maintaining the high-energy, positive culture that has been key to his team’s success.

In this episode, Michael and Courtney Weaver chat with Luke Roth, the top auto insurance producer in a field of 19,000 agents. Luke reveals his strategy for writing 450 auto policies monthly, his commitment to leading by example, and his approach to building a high-energy, supportive sales culture. From relentless self-investment to empowering his young team, Luke emphasizes the power of an “obsessed” mindset and a strong, inclusive team dynamic. He also delves into his adaptive marketing strategies amidst industry challenges and shares stories of team success, demonstrating his dedication to their growth and achievement.

Connect with Luke:
Email: luke@lukeroth.net
Instagram- @Statefarmisforyou

RESOURCES + LINKS

Watch the full episode on YouTube: HERE

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