• Episode 16: How and why you should create a target market for your consultancy

  • Nov 19 2024
  • Length: 12 mins
  • Podcast

Episode 16: How and why you should create a target market for your consultancy

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  • Summary

  • Hello, James here and welcome to this week's podcast.

    In this week's main event, we're going to talk about a very juicy and contested subject for HR consultants and that's target markets.

    There's loads of confusion around target markets and niching...

    So in this podcast I'm going to explain the importance of having target markets.

    The difference between target markets and niching.

    And give you 3 ways to start using target markets today to help you get new clients.

    And in this week's though of the week, I'm going to ask you how brave you and if you'd challenge a client even if it meant risking your relationship.

    So let's jump straight in.

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