Hello, James here and welcome to this week's podcast.

In this week's main event, we're going to talk about a very juicy and contested subject for HR consultants and that's target markets.

There's loads of confusion around target markets and niching...

So in this podcast I'm going to explain the importance of having target markets.

The difference between target markets and niching.

And give you 3 ways to start using target markets today to help you get new clients.

And in this week's though of the week, I'm going to ask you how brave you and if you'd challenge a client even if it meant risking your relationship.

So let's jump straight in.

Hello, James here and welcome to this week's podcast.

In this week's main event, I'm going to be talking to you about the jobs to be done framework.

It's transformed the way I work as a business growth and marketing consultant and it will help you to become a better business owner too.

And in this week's though of the week, I'm going to talk to you about why I've finally left the bank Barclays and the big business lesson that it has taught me.

So let's jump straight in.

Hello, James here and welcome to this week's podcast.

In this week's main event, I'm going to be talk you through the 4 ps of marketing and how you need to use each one to get new clients and grow your consultancy.

And in this week's though of the week, I'm going to tell you some very exciting news and hopefully inspire you to dream big for 2025.

So let's jump straight in.