• Crossing the Chasm: Why a 90s Marketing Bible Still Saves Startups in 2024

  • Nov 22 2024
  • Length: 11 mins
  • Podcast

Crossing the Chasm: Why a 90s Marketing Bible Still Saves Startups in 2024

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  • Summary

  • Why do brilliant tech products sometimes vanish into obscurity? In this episode, we unlock the timeless secrets of "Crossing the Chasm," the 1991 marketing playbook that's sold over 300,000 copies and continues to guide today's most successful tech companies.

    From AI startups to blockchain innovations, discover why the principles in this classic book are more relevant than ever. Learn how to bridge the dangerous gap between early adopters and mainstream success, and why timing is everything in tech marketing.

    Key Topics:

      Whether you're a founder, marketer, or product manager, this episode provides crucial insights for navigating the challenging path from innovation to mainstream adoption.


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