Why do brilliant tech products sometimes vanish into obscurity? In this episode, we unlock the timeless secrets of "Crossing the Chasm," the 1991 marketing playbook that's sold over 300,000 copies and continues to guide today's most successful tech companies.

From AI startups to blockchain innovations, discover why the principles in this classic book are more relevant than ever. Learn how to bridge the dangerous gap between early adopters and mainstream success, and why timing is everything in tech marketing.

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Whether you're a founder, marketer, or product manager, this episode provides crucial insights for navigating the challenging path from innovation to mainstream adoption.

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In a world of endless options and fierce competition, how do you ensure your brand stands out and resonates with your target audience? The answer lies in the principles of strategic positioning, as outlined in the seminal marketing book "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout.

In this episode, we dive deep into the key concepts of positioning, explore how the ideas have evolved, and unpack contemporary examples of brands that have mastered the art of strategic positioning. From Apple's premium tech identity to Dove's "Real Beauty" campaign, you'll learn how leading brands have carved out distinctive identities in the minds of their customers.

Whether you're building a new brand from scratch or refreshing an existing one, understanding the power of positioning is essential for cutting through the noise and achieving lasting success. Tune in to discover the secrets of strategic positioning and learn how you can apply these insights to your own business.

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