In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.

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Best Moments:

(01:37) Strategies for driving event registration and increasing attendance

(05:01) Techniques for gathering and utilizing customer testimonials

(06:41) Promoting events through various channels, including email marketing

(09:24) Criteria for selecting speakers for events

(11:57) Email marketing strategies for event promotion

(16:51) Michael's approach to attending other events as a talent scout

(18:18) The importance of networking and relationship-building in the events industry

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Guest Bio:

Michael Stelzner is the founder of Social Media Examiner, a leading resource for social media marketing information, and the creator of Social Media Marketing World, one of the largest conferences in the digital marketing industry. He hosts multiple podcasts, including the Social Media Marketing Podcast and AI Explorer. With over 15 years of experience in the social media marketing field, Michael is known for his expertise in content creation, event organization, and industry networking. He is also the author of Launch and Writing White Papers.

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