• Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

  • By: GURU Media Hub
  • Podcast
  • 5.0 out of 5 stars (2 ratings)

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

By: GURU Media Hub
Listen for free

  • Summary

  • Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.

    Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.

    Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.

    Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!


    MASSIVE thank you to our Sponsor, Marigold!!

    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

    Regardless of your size, check out Marigold today to get the solution you need to grow your business!
    © 2024 Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
    Show more Show less
Economics Leadership Marketing
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Episodes
  • Ep. 214- LOSERS and WINNERS!🧪Tests We TRIED! 🥫SPAM Eating, Dead or Alive? - Jay’s SCOOP

    Ep. 214- LOSERS and WINNERS!🧪Tests We TRIED! 🥫SPAM Eating, Dead or Alive? - Jay’s SCOOP
    Nov 1 2024

    In this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts.

    =================================================================

    Best Moments:

    (01:12) Experiment with "earned on demand" content access

    (04:39) Testing email reminder frequency for event attendance

    (06:40) Working with micro-influencers for event promotion

    (09:07) Behind-the-scenes look at Guru Conference activities

    (10:31) Creative brainstorming process for event ideas

    =================================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

    Regardless of your size, check out Marigold today to get the solution you need to grow your business!

    Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
    Show more Show less
    13 mins
  • Ep. 213- INSIDER SECRETS with TOP Email DELIVERABILTY Expert!🧠GUEST: GUY HANSON VP @ Validity - 'Snooze' Email Options - Good or Bad? Delivery vs. Deliverability - wait what? and more!

    Ep. 213- INSIDER SECRETS with TOP Email DELIVERABILTY Expert!🧠GUEST: GUY HANSON VP @ Validity - 'Snooze' Email Options - Good or Bad? Delivery vs. Deliverability - wait what? and more!
    Nov 1 2024

    In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights.

    =================================================================

    Best Moments:

    (01:36) Guy's journey into the email marketing industry

    (05:27) Difference between email delivery and deliverability

    (11:37) The rise of "snooze" email delivery options

    (16:57) Best practices for email send times

    (22:19) Guy's podcast "Email After Hours" and other resources

    =================================================================

    Guest Bio:

    Guy Hanson is the Vice President of Customer Engagement at Validity and a recognized email and data industry expert. With a background in digital printing at Xerox, Guy transitioned into email marketing at the turn of the millennium. He spent nearly a decade at Return Path before joining Validity, where he continues to be a thought leader in email deliverability and best practices. Guy hosts the podcast "Email After Hours" and is a frequent speaker and contributor in the email marketing space.

    Don't forget to check out Guy's podcast, Email After Hours!

    =================================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

    Regardless of your size, check out Marigold today to get the solution you need to grow your business!

    Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
    Show more Show less
    24 mins
  • Ep. 212 - Best Time to Send Emails? On-Demand is Bad? Email Open Rates Garbage?✔️or ❌RAPID QUESTIONS about NOTHING! Ask Us ANYTHING

    Ep. 212 - Best Time to Send Emails? On-Demand is Bad? Email Open Rates Garbage?✔️or ❌RAPID QUESTIONS about NOTHING! Ask Us ANYTHING
    Oct 30 2024

    In this episode of Do This, Not That, host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries.

    =================================================================

    Best Moments:

    (01:41) Best time to send emails

    (02:35) Relationship between email frequency and unsubscribes

    (03:33) Importance of email open rates

    (04:09) Including offers in every email

    (04:44) LinkedIn company pages for small businesses

    (05:34) On-demand content vs. live webinars

    (07:05) Exclusive offer from Marigold email platform

    (08:14) Series of rapid-fire everyday life questions

    =================================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

    Regardless of your size, check out Marigold today to get the solution you need to grow your business!

    Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
    Show more Show less
    12 mins

What listeners say about Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Emjae

Short, easy to follow, actionable marketing insight

I love that these are bitesized episodes that highlight the latest trends in digital marketing. It provides a quick way for marketers to stay up-to-date on what's going on.

Plus, Jay's personality adds an extra layer of fun to the podcast!

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Deborah Lee

Actionable marketing tips

I love Jay’s bite-sized and actionable tips. His personality and humor make marketing fun and interesting (and easy to listen to). I really liked the EP about emojis in the subject line. Great nuggets of info.

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!