In this episode of Do This, Not That, host Jay Schwedelson shares actionable marketing tips for the holiday season, focusing on both B2B and B2C strategies. He discusses the effectiveness of email marketing during this period, the importance of lo-fi content, and various tactics to engage customers and grow your brand.

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Best Moments:

(01:16) B2B email marketing effectiveness in late November and December

(02:38) The importance of lo-fi content during the holiday season

(05:37) Gathering auto-replies for retargeting purposes

(06:39) The effectiveness of "thank you plus bonus" offers

(08:04) Promotion of Marigold email platform

(08:52) TV show and movie recommendations for the holiday season

(11:35) Announcement of upcoming free email certification program

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.

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Best Moments:

(01:37) Strategies for driving event registration and increasing attendance

(05:01) Techniques for gathering and utilizing customer testimonials

(06:41) Promoting events through various channels, including email marketing

(09:24) Criteria for selecting speakers for events

(11:57) Email marketing strategies for event promotion

(16:51) Michael's approach to attending other events as a talent scout

(18:18) The importance of networking and relationship-building in the events industry

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Guest Bio:

Michael Stelzner is the founder of Social Media Examiner, a leading resource for social media marketing information, and the creator of Social Media Marketing World, one of the largest conferences in the digital marketing industry. He hosts multiple podcasts, including the Social Media Marketing Podcast and AI Explorer. With over 15 years of experience in the social media marketing field, Michael is known for his expertise in content creation, event organization, and industry networking. He is also the author of Launch and Writing White Papers.

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. He addresses a work-related question from Micah in Boston about choosing or optimizing marketing technology platforms, offering practical tips on leveraging ChatGPT for vendor comparisons and maximizing existing platform use. In the ridiculous question segment, Jay shares his candid opinions on traditional Thanksgiving dishes and humorous anecdotes about holiday gatherings.

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Best Moments:

(01:08) Question from Micah about optimizing marketing technology platforms

(02:02) Using ChatGPT to compare vendors and generate RFPs

(04:18) Strategies for maximizing the value of current Martech platforms

(05:50) Sponsor message for Marigold email platform

(06:38) Ridiculous question from Lucy about Thanksgiving dishes

(07:03) Jay's opinions on various Thanksgiving foods

(09:18) Humorous anecdotes about guests bringing food to Thanksgiving

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.