Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Podcast By GURU Media Hub cover art

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

By: GURU Media Hub
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About this listen

 Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!© 2025 Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 4 INSTANT Ways to Increase Social and Email Engagement😮 [White Space is Secret Sauce!] Jay’s SCOOP | Ep. 350

    4 INSTANT Ways to Increase Social and Email Engagement😮 [White Space is Secret Sauce!] Jay’s SCOOP | Ep. 350
    Jun 6 2025

    In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor’s visit.

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    Best Moments:

    (00:13) Easy tactics you’re not using for email and social

    (01:22) Have you ever tested no preheader?

    (02:04) No preheader lifts open rates by 12–14%

    (03:26) Try just one call to action button

    (03:56) One CTA = 3x more clicks

    (04:38) Four+ lines of text drops clicks by 20%

    (05:16) LinkedIn: use enters to force “more” clicks

    (06:39) Instagram carousels: add minimalist slides

    (09:15) Why do I lie to my doctor?

    =================================================

    Check out our 100% FREE + VIRTUAL EVENTS! ->

    EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

    Register HERE: https://www.eventastic.com/Registration

    Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

    Register here: www.GuruConference.com

    =================================================

    Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

    Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

    Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    =================================================

    AND don’t miss out on this awesome FREE upcoming Quick Hit!

    Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

    6/24 11am – 12pm ET.

    Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

    =================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

    Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

    Claim your offer now at jayschwedelson.com/emma
    Show more Show less
    10 mins
  • DONALD MILLER! Founder StoryBrand! Easy Way to Clarify Your Brand Message! New York Times Best Selling Author! | Ep. 349

    DONALD MILLER! Founder StoryBrand! Easy Way to Clarify Your Brand Message! New York Times Best Selling Author! | Ep. 349
    Jun 6 2025

    In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.

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    Check out Donald Miller’s free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email DM@storybrand.com.

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    Best Moments:

    (00:35) Do you realize collectively his books have spent more than a year on the New York Times bestseller list?

    (06:22) What is the mistake that brands make most often when they're trying to tell their story? What should they be doing instead?

    (08:05) You need soundbites, and those soundbites need to be about your customer survival. They don't need to be about you.

    (09:57) Kids love aquariums—they saw a 99% increase in sales when they put that soundbite everywhere

    (17:06) Social proof is about showing you're good at getting people out of a hole—customers want to know if you care and if you're competent

    (21:32) A good story is actually, it has a very succinct plot and a million subplots

    (28:00) Take your domain, go to storybrand.ai, and for free, enter your domain into our website analyzer tool

    (30:30) AI is the best thought partner I've ever worked with

    =================================================

    Check out our 100% FREE + VIRTUAL EVENTS! ->

    EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

    Register HERE: https://www.eventastic.com/Registration

    Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

    Register here: www.GuruConference.com

    =================================================

    Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

    Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

    Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    =================================================

    AND don’t miss out on this awesome FREE upcoming Quick Hit!

    Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

    6/24 11am – 12pm ET.

    Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

    =================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

    Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

    Claim your offer now at jayschwedelson.com/emma
    Show more Show less
    22 mins
  • NEW! ‘Un-AI’ Your Marketing = Huge Boost! Ask Us ANYTHING❓ | Ep. 348

    NEW! ‘Un-AI’ Your Marketing = Huge Boost! Ask Us ANYTHING❓ | Ep. 348
    Jun 4 2025

    In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites.

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    Best Moments:

    (00:30) Are there anti-AI things we should be doing to stand out?

    (01:40) Avoid the green check mark and party popper emojis—they signal AI-written content

    (03:00) Avoid words like unlock, discover, boost, grow, optimize at the start of subject lines or posts

    (04:15) Use expressive spelling, intentional typos, and no caps—AI will never suggest this

    (07:10) Below Deck season 12 just started—reality TV recommendations

    (08:09) Bachelor in Paradise is back July 7th—countdown begins

    =================================================

    Check out our 100% FREE + VIRTUAL EVENTS! ->

    EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

    Register HERE: https://www.eventastic.com/Registration

    Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

    Register here: www.GuruConference.com

    =================================================

    Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

    Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

    Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    =================================================

    AND don’t miss out on this awesome FREE upcoming Quick Hit!

    Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

    6/24 11am – 12pm ET.

    Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

    =================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

    Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

    Claim your offer now at jayschwedelson.com/emma
    Show more Show less
    10 mins
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All stars
Most relevant  
I love that these are bitesized episodes that highlight the latest trends in digital marketing. It provides a quick way for marketers to stay up-to-date on what's going on.

Plus, Jay's personality adds an extra layer of fun to the podcast!

Short, easy to follow, actionable marketing insight

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I love Jay’s bite-sized and actionable tips. His personality and humor make marketing fun and interesting (and easy to listen to). I really liked the EP about emojis in the subject line. Great nuggets of info.

Actionable marketing tips

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jay’‘s podcast is an absolute gem for marketers looking for real, actionable insights. his energy is infectious, and his relatable, personal approach makes every episode engaging. the bite-size format is perfect for busy professionals, delivering valuable tips that you can actually use.

marketing magic

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