• Mastering Brand Marketing and Recruitment in AEC

  • Nov 22 2024
  • Length: 54 mins
  • Podcast

Mastering Brand Marketing and Recruitment in AEC

Listen for free

View show details

  • Summary

  • In today’s talent war, outdated HR practices are holding firms back. The way forward is to create workplaces that attract and retain the best people.

    In this AEC Marketing for Principals episode, host Katie Cash and co-host Judy welcome Mark Zweig, founder and CEO of Zweig Group, a leading AEC consulting firm. Mark talks about his journey from consulting to launching his own business and shares his perspective on some of the industry’s biggest challenges—especially when hiring and keeping top talent.

    Mark’s perspective is both a wake-up call and an inspiration for you to embrace dynamic strategies for long-term growth and employee retention.

    Topics discussed in this episode:

    • serial entrepreneur
    • consulting
    • human resources
    • CEO
    • marketing
    • talent war
    • recruiting
    • employee retention
    • business growth
    • open book management
    • brand identity

    Join Katie and Judy at SmartWin2025 on February 11, 2025. Use code "Smart30" and get 30% off your registration. https://smartegies.com/smartwin/

    Connect with Katie

    https://smartegies.com/
    Show more Show less
Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Mastering Brand Marketing and Recruitment in AEC

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available