In today’s talent war, outdated HR practices are holding firms back. The way forward is to create workplaces that attract and retain the best people.

In this AEC Marketing for Principals episode, host Katie Cash and co-host Judy welcome Mark Zweig, founder and CEO of Zweig Group, a leading AEC consulting firm. Mark talks about his journey from consulting to launching his own business and shares his perspective on some of the industry’s biggest challenges—especially when hiring and keeping top talent.

Mark’s perspective is both a wake-up call and an inspiration for you to embrace dynamic strategies for long-term growth and employee retention.

Topics discussed in this episode:

• serial entrepreneur
• consulting
• human resources
• CEO
• marketing
• talent war
• recruiting
• employee retention
• business growth
• open book management
• brand identity

Join Katie and Judy at SmartWin2025 on February 11, 2025. Use code "Smart30" and get 30% off your registration. https://smartegies.com/smartwin/

Connect with Katie

https://smartegies.com/

CRM systems are revolutionizing project management and collaboration in the construction industry.

Today, Katie talks with Tom Deane, Co-Founder and CEO of ProjectMark, about how their user-friendly CRM helps construction teams of all sizes get started easily. They explore how AI and automation are changing project management, especially in making informed decisions and speeding up proposals. Tom also shares practical tips for organizing information to help your team see real results in their daily work.

If you're looking for solid advice on how to build a team-oriented company culture that helps both field and office teams feel informed and connected, this episode is for you.

Topics discussed in this episode:

• innovation and strategy
• project management
• smart strategies
• construction
• business development
• Technology
• CMRs
• marketing strategy
• design & construction
• sales and marketing

Connect:

Connect with Tom Deane - https://www.linkedin.com/in/tom-deane-5b93b93a/

Join Katie and Judy at SmartWin2025 on February 11, 2025. Use code "Smart30" and get 30% off your registration. https://smartegies.com/smartwin/

Connect with Katie

https://smartegies.com/

Strategies and operations are key to helping your team make smart decisions, work more efficiently, and adapt to a changing market.

Join Katie in this episode as she sits down with Stu Haney, Management Consultant of AEC OPS to talk about his innovative BOSS method. They’ll talk about the importance of respectful talent acquisition, implementing structured systems, and recognizing operational shortcomings.

Get the insights and practical strategies you need to create a positive workplace culture, boost employee engagement, and drive growth in your business.

Topics discussed in this episode:

• management consulting
• design and construction
• project management
• business strategies
• BOSS method
• talent acquisition
• operational efficiency
• workplace culture
• recruitment strategies
• business success
• systemic approach

Connect with Stu Haney, AEC Management Consultant - AEC OPS

https://aec-ops.com/

https://www.linkedin.com/in/stewart-c-haney/

Join Katie and Judy at SmartWin2025 on February 11, 2025. Use code "Smart40" and get 40% off your registration. https://smartegies.com/smartwin/

Connect with Katie

https://smartegies.com/