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Uncover the future of video marketing with Chris Savage, CEO and co-founder of Wistia, as he shares his journey from inception to innovation. Join us as Chris discusses how he and his team revolutionized video marketing by identifying a critical need for businesses to leverage video without it being their primary focus. You'll gain insights into how Wistia has evolved into a comprehensive platform that integrates cutting-edge technology like AI, offering tools for video hosting, analytics, and editing that enhance efficiency and productivity.

Explore the transformative power of storytelling in B2B marketing and the untapped potential of B2B influencers. We emphasize the importance of engaging directly with customers to shape product decisions and improve user experience. Chris sheds light on how storytelling can drive engagement by creating compelling narratives that captivate audiences, challenging the misconception that B2B content must be boring. Discover the exciting opportunities for growth by embracing the trend of B2B influencers, which many companies have yet to fully utilize.

Learn about the shifting landscape of video content creation and the impact of platforms like TikTok and Instagram on audience engagement. We address the challenges of measuring ROI for video content and offer practical strategies for evaluating performance to boost brand visibility. The episode also touches on the evolution of short-form to long-form content, highlighting how it mirrors traditional networking, now amplified online.

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