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Uncover the future of video marketing with Chris Savage, CEO and co-founder of Wistia, as he shares his journey from inception to innovation. Join us as Chris discusses how he and his team revolutionized video marketing by identifying a critical need for businesses to leverage video without it being their primary focus. You'll gain insights into how Wistia has evolved into a comprehensive platform that integrates cutting-edge technology like AI, offering tools for video hosting, analytics, and editing that enhance efficiency and productivity.

Explore the transformative power of storytelling in B2B marketing and the untapped potential of B2B influencers. We emphasize the importance of engaging directly with customers to shape product decisions and improve user experience. Chris sheds light on how storytelling can drive engagement by creating compelling narratives that captivate audiences, challenging the misconception that B2B content must be boring. Discover the exciting opportunities for growth by embracing the trend of B2B influencers, which many companies have yet to fully utilize.

Learn about the shifting landscape of video content creation and the impact of platforms like TikTok and Instagram on audience engagement. We address the challenges of measuring ROI for video content and offer practical strategies for evaluating performance to boost brand visibility. The episode also touches on the evolution of short-form to long-form content, highlighting how it mirrors traditional networking, now amplified online.

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What if the power to transform healthcare lay in the very data we've been collecting all along? Join us for an illuminating conversation with Will Shapiro, the Chief of AI and Data Science at Flatiron Health, as he shares his remarkable journey from music recommendation systems to the vanguard of personalized medicine. Will unpacks how Flatiron Health is reshaping cancer research and patient care through machine learning and an unwavering focus on personalization. By tapping into vast amounts of patient data, the company aims to enhance cancer care by learning from each patient's experience, offering insights into his inspiring career path that underscores a commitment to change through technology.

Explore the transformative role of AI in healthcare, particularly when leveraging real-world data to surpass traditional clinical trial limitations. This wealth of information provides a more nuanced understanding of patient populations, allowing for personalized medicine that considers diverse elements like comorbidities and lifestyle. Throughout our discussion, we stress the importance of validating AI models to navigate challenges like model hallucination and highlight the critical value of data privacy and consent. Will shares how AI is making strides in cancer care by identifying suitable candidates for clinical trials, effectively broadening access to pioneering treatments.

As our conversation unfolds, we delve into the significance of collaboration in healthcare AI, spotlighting strategic partnerships with leading tech companies and academic institutions. Will expresses his enthusiasm for the potential of large language models in revolutionizing data extraction from unstructured documents. We also debate the merits of specialized healthcare-trained models versus using general models, as well as the exciting prospects of emerging technologies like agentic design and digital twins.

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Discover the future of tech efficiency with Dalan Winbush, CIO of QuickBase, as we unpack the challenges and surprises of IT consolidation. Can consolidating your tech stack lead to both streamlined operations and happier employees? Dalan reveals insights from a recent survey, highlighting the chaos caused by disconnected systems and the frustration of juggling multiple project management tools. By examining these issues from a business leader's perspective, we emphasize the critical role of change management and collaboration to unlock enhanced productivity and superior performance across organizations.

Join us as we explore how QuickBase is revolutionizing the way businesses handle tech sprawl and project management hurdles. Dalan shares how his team leverages their own platform to gain sharper insights into resource allocation and decision-making, often resulting in a 50% reduction in tech stacks for their clients. As planning season looms, we stress the importance of IT governance in simplifying environments and driving superior ROI. Learn the strategies for engaging stakeholders and approaching consolidation strategically to maximize business value and efficiency.

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