Business & Growth Podcast

By: Kathryn Aragon
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  • Summary

  • Your playbook for smarter marketing, business growth, and tips for navigating the seismic changes we’re experiencing today.

    Hosted by Kathryn Aragon, founder of KA Media, this podcast explores marketing, growth, and strategy with the sharpest minds in the industry. Whether it’s breaking down the latest trends, challenging so-called best practices, or deep-diving into strategies that actually drive results, you’ll get no-fluff insights, expert conversations, and actionable takeaways in every episode.

    🔹 Marketing that works today — beyond overused and outdated tactics.

    🔹 Growth strategies that scale — for startups, SaaS, and service businesses.

    🔹 Content, SEO, CRO, and digital trends — decoded by those leading the charge.

    🔹 Real talk, no fluff — because the best ideas don’t come from echo chambers.

    If you’re a marketing leader, founder, or growth-focused professional looking for fresh thinking and powerful strategies, this podcast is for you.

    Subscribe now and start transforming your approach to business & growth.
    2025 Kathryn Aragon Media
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Episodes
  • 001 - AI, Technology, and Conversion Optimization with Brian Massey

    001 - AI, Technology, and Conversion Optimization with Brian Massey
    Feb 1 2025

    AI, CRO & the Future of Marketing with Brian Massey | Business & Growth Podcast Ep. 1

    💡 AI isn’t just changing the game—it’s rewriting the rules.

    In this first episode of the Business & Growth Podcast, Kathryn Aragon sits down with Brian Massey, founder of Conversion Sciences, to unpack AI’s rapid takeover of marketing, CRO, and business as we know it.

    AI is everywhere. It’s slashing jobs, streamlining processes, and shaking up entire industries. But is it helping marketers work smarter—or just making us more replaceable?

    Brian shares:

    ✅ The unexpected ways AI is infiltrating conversion optimization (and what’s next)

    ✅ Why some businesses are falling behind—and how to stay ahead of the curve

    ✅ The real reason marketers struggle with AI (hint: it’s not what you think)

    ✅ How AI-powered CRO tools could rewrite your playbook in 2025

    Plus, we announce Conversion Live, the premier event for marketers looking to future-proof their growth strategies. Want the inside track on AI’s role in CRO and digital marketing? This episode is your cheat code.

    🎧 Tune in now and grab your spot at ConversionLive.com.
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    45 mins

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