• 001 - AI, Technology, and Conversion Optimization with Brian Massey

  • Feb 1 2025
  • Length: 45 mins
  • Podcast

001 - AI, Technology, and Conversion Optimization with Brian Massey

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  • AI, CRO & the Future of Marketing with Brian Massey | Business & Growth Podcast Ep. 1

    💡 AI isn’t just changing the game—it’s rewriting the rules.

    In this first episode of the Business & Growth Podcast, Kathryn Aragon sits down with Brian Massey, founder of Conversion Sciences, to unpack AI’s rapid takeover of marketing, CRO, and business as we know it.

    AI is everywhere. It’s slashing jobs, streamlining processes, and shaking up entire industries. But is it helping marketers work smarter—or just making us more replaceable?

    Brian shares:

    ✅ The unexpected ways AI is infiltrating conversion optimization (and what’s next)

    ✅ Why some businesses are falling behind—and how to stay ahead of the curve

    ✅ The real reason marketers struggle with AI (hint: it’s not what you think)

    ✅ How AI-powered CRO tools could rewrite your playbook in 2025

    Plus, we announce Conversion Live, the premier event for marketers looking to future-proof their growth strategies. Want the inside track on AI’s role in CRO and digital marketing? This episode is your cheat code.

    🎧 Tune in now and grab your spot at ConversionLive.com.
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