In this episode, we sit down with two incredible content creators, Jade and Ben, who are redefining the creator education and content tech space.

Jade is your go-to for monetization strategies, creator education, and industry transparency. As the founder of The Creator Project and host of The Creator Podcast, she’s empowering creators to build sustainable businesses online. Ben, a creative tech and AI-focused content creator with over 780,000 followers across TikTok, Instagram, and YouTube, is known for his no-fluff tutorials and tips that help creators level up their content across platforms.

They dive deep into the future of the creator economy, sharing insights on the growing demand for raw, authentic content, the importance of niching down, and how creators are carving out space for multiple revenue streams beyond brand deals. From viral TikToks to Twitch burnout, this is a no-holds-barred conversation that breaks down the real behind-the-scenes of building a personal brand.

We talk about the reality of making content that looks like an ad (but isn’t), how brands are finally catching up to the value of raw video, and why creators like Ben are moving away from the “influencer” identity altogether. Jade opens up about why she left Ad Ops and e-commerce behind, the struggles of growing a podcast in today’s landscape, and why public speaking became a powerful tool in her business.

Whether you’re trying to figure out CPMs, hire an editor, or make sense of tech like Twitch and AI in content creation, this episode is for you!

Follow Jade: https://www.instagram.com/jadebeason/

Follow Ben: https://www.instagram.com/benkaluza/

Thank you to the Adidas UK Team for providing this stunning space to film!

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Credits:

An Ambos Studios Production

Executive Producers:

Rebekah Mithinji

Tati Kapaya

Editor:

Lumina Digital

Camera:

George Harry

Sound:

George Harry

Location:

Adidas London Showrooom

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