B2C-B2B: The Role of a Marketing Continuum in Software Design
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Narrated by:
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Peyman Khodabandehloo
About this listen
There are two software worlds. There is the beautiful functional world of smart “tech” appliances that do Star Trek things. Then there is the world of Healthcare.gov and complex software in financial services, health care, and government, such as maintaining and securing the Department of Veterans Affairs.
As executives, system or user-experience designers, or product managers in software or software-dependent industries, we are exposed to a tremendous amount of marketing exuberance and bravado. We need answers to the many questions coming at us unrelentingly asking for decisions. Separating hype from utility can be difficult in software.
How do we better predict software acquisition outcomes in the field? How do we accomplish an order of magnitude increase in development efficiency? This book sheds light on two different sets of rules for technology along a continuum of values. These rules can determine success or failure before projects even start. Different technology acquisition criteria and different system requirements require different approaches and rules of engagement. This reality becomes manifest in contexts where we don’t even have a common language for the discussion of critical decisions. This book is an attempt to display ways to quickly establish necessary meaningful consensus in critical enterprise software development and acquisition decision making. It’s a simple way to begin quantitative, objective conversations about some of our consequential constructs in the software-enabled world. No one, including our best and brightest, really has this stuff figured out, despite many claims, as our post-pandemic and during-pandemic systemic breakdowns have shown.
This book attempts to shed some light on why our software world may be rapidly deteriorating from the proverbial “below” while moving ever onward and upward at other levels.
©2023 Peyman Khodabandehloo (P)2023 Peyman KhodabandehlooListeners also enjoyed...
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Design Thinking in Business and IT: Overview, Techniques and Example Workshop
- By: Florian Heuer
- Narrated by: Bryan Stout
- Length: 1 hr and 4 mins
- Unabridged
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You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
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Basic design thinking lesson
- By Preston on 04-09-16
By: Florian Heuer
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Digital Transformation
- Survive and Thrive in an Era of Mass Extinction
- By: Thomas M. Siebel
- Narrated by: Thomas M. Siebel
- Length: 9 hrs and 8 mins
- Unabridged
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The confluence of four technologies - elastic cloud computing, big data, artificial intelligence, and the internet of things - writes Siebel, is fundamentally changing how business and government will operate in the 21st century. Siebel masterfully guides listeners through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity.
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The bible for your Digital Transformation projects
- By GR7381 on 07-19-19
By: Thomas M. Siebel
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: Tom Beyer
- Length: 10 hrs and 7 mins
- Unabridged
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In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
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Inspire system thinking with informative examples
- By Lucy A. Pithecus on 11-16-22
By: Ajay Agrawal, and others
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The Toyota Way
- 14 Management Principles from the World's Greatest Manufacturer
- By: Jeffrey K. Liker
- Narrated by: Grover Gardner
- Length: 4 hrs and 36 mins
- Unabridged
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In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability.
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A good short intro
- By Shane K. on 07-16-24
By: Jeffrey K. Liker