
Crossing the Chasm
Marketing and Selling Technology Projects to Mainstream Customers
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Narrated by:
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Mike Chamberlain
About this listen
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Download the accompanying reference guide.©2012 Geoffrey A. Moore (P)2012 HarperCollins PublishersListeners also enjoyed...
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Story
Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....
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Horrible and pompous narration
- By Amazon Customer on 08-28-13
By: Joan Magretta
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Competitive Strategy
- Techniques for Analyzing Industries and Competitors
- By: Michael E. Porter
- Narrated by: Scott R. Pollak
- Length: 15 hrs and 31 mins
- Unabridged
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Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.
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Great Book
- By JohanAE on 12-02-19
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
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Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
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Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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Good but thin
- By G. London on 01-04-20
By: Richard Rumelt
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Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- By: Teresa Torres
- Narrated by: Teresa Torres
- Length: 7 hrs and 9 mins
- Unabridged
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In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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The title is confusing. Great content inside.
- By Ken Wells on 09-25-22
By: Teresa Torres
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
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Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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For large company managers, not startups
- By Thomas on 03-18-14
By: Ben Horowitz
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Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Unabridged
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An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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The content is relevant to those who are marketing organizations and those who are marketing themselves.
- By Brian Dickson on 12-19-24
By: Al Ries, and others
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Distractingly soft narration
- By Heather Henderson on 01-21-21
By: Melissa Perri
What listeners say about Crossing the Chasm
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- Raymond Green
- 12-20-15
Timeless
If you could sum up Crossing the Chasm in three words, what would they be?
Timeless marketing principles
Was this a book you wanted to listen to all in one sitting?
No.
Any additional comments?
This is an incredible book on marketing technology products that, at times, seems out of date. The examples provided may not be applicable. And the level of detail on certain things is a bit much. But the principles and fundamentals make this a must read for entrepreneurs, product managers, marketers, and product developers. Moore provides a structure to move from early adoption to mainstream marketing that is actually applicable to every day business-people. This book was recommended by a mentor of mine as a top 5 must read, and I recommend it likewise to others.
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3 people found this helpful
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- Ehud Shavit
- 06-19-18
Essential for the innovative products community
One of those old books you may only call "a classic".
Examples are outdated but the theory is as current as ever and highly essential for anyone who would like to penetrate the market with a new product.
Just buy and listen - you will thank me later :-)
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- Amazon Customer
- 03-23-25
Still relevant and well laid out!
The voice actor did a phenomenal job with tone, pace, and subtext. The author took us on a beautiful journey through how to succeed or try and not fail while running a startup.
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- Janez
- 10-18-19
INTERESTING
While preparing my PhD disertation, this audio book seemed to be a wonderful add-on to articles and one can listen it in a car while driving.
Somewhere in the middle the story became somewhat too foggy, but I am happy to keep listened as last 45min are really good and useful for my needs.
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- Exquisite Software
- 02-23-17
Great book for entrepreneurs wanting to scale
Full of information to help you succeed from the bottom up and reminding you not to go too wide too quick.
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- RamseyElia
- 02-07-22
Now I know why Russel Brunson was geeking out on this book!!!
Some of the examples are a little old but the book is as current as ever. The writing is crisp and witty, very clear and concise. A truly fantastic book for people launching products in the technology world. The author knows this stuff so well, and has so many examples, that he truly conveys the essence of what needs to get done. If you are looking for the Yoda of tech marketing, I believe you’ve come to the right place…
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- JB
- 04-10-13
Misleading Release Date of 2012. content date:1998
Is there anything you would change about this book?
I would update it to present day. The book is extremely insightful and some of the practices hold true, but it's misleading that the release date says 2012.
What could Geoffrey A. Moore have done to make this a more enjoyable book for you?
He could have included a couple of jokes in the book. Lawyer jokes are usually good. Also, Attorney jokes are funny.
Or he could have made me a sandwich while I was reading it. That would have been great.
If this book were a movie would you go see it?
Seriously? A book about segmenting markets and focusing efforts to cross an invisible chasm between innovators/visionaries and early stage adopters? That sounds like it would be a fascinating movie. Sign me up for the rights. Maybe we can cast Colin Powell, Ben Stein and Margaret Thatcher to really push it over the top of excitement.
"Filling the Chasm", on the other hand might be a movie that more people would see. Not me, of course. That's gross.
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7 people found this helpful
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- John T
- 02-20-22
Verbose, outdated drech
Had to read this for grad school. Hated it. 10% worthwhile (if obvious) information, 90% filler (out of date filler).
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- DW
- 03-31-22
Must-read classic with outdated examples.
A classic every entrepreneur should read. Note the examples used are far out of date and won't be familiar to younger readers.
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- Chris Marshall
- 06-28-23
Very informative and detailed and helpful!
Do you want your company to make it big? Listen to this book more than once. The insights are unmatched.
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