Crossing the Chasm
Marketing and Selling Technology Projects to Mainstream Customers
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Narrated by:
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Mike Chamberlain
About this listen
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Download the accompanying reference guide.©2012 Geoffrey A. Moore (P)2012 HarperCollins PublishersListeners also enjoyed...
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Awesome book
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
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Moderate Start, Picks up FAST!
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Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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The P&G Story
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No accompanying PDF?
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Content marketing
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All stuff no fluff
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
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Great book, wish the narration was a little better.
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This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.
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poor quality summary only
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Great book, terrible audio wanted to ask a refund
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What listeners say about Crossing the Chasm
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Raymond Green
- 12-20-15
Timeless
If you could sum up Crossing the Chasm in three words, what would they be?
Timeless marketing principles
Was this a book you wanted to listen to all in one sitting?
No.
Any additional comments?
This is an incredible book on marketing technology products that, at times, seems out of date. The examples provided may not be applicable. And the level of detail on certain things is a bit much. But the principles and fundamentals make this a must read for entrepreneurs, product managers, marketers, and product developers. Moore provides a structure to move from early adoption to mainstream marketing that is actually applicable to every day business-people. This book was recommended by a mentor of mine as a top 5 must read, and I recommend it likewise to others.
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3 people found this helpful
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- Ehud Shavit
- 06-19-18
Essential for the innovative products community
One of those old books you may only call "a classic".
Examples are outdated but the theory is as current as ever and highly essential for anyone who would like to penetrate the market with a new product.
Just buy and listen - you will thank me later :-)
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- Janez
- 10-18-19
INTERESTING
While preparing my PhD disertation, this audio book seemed to be a wonderful add-on to articles and one can listen it in a car while driving.
Somewhere in the middle the story became somewhat too foggy, but I am happy to keep listened as last 45min are really good and useful for my needs.
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- Exquisite Software
- 02-23-17
Great book for entrepreneurs wanting to scale
Full of information to help you succeed from the bottom up and reminding you not to go too wide too quick.
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- RamseyElia
- 02-07-22
Now I know why Russel Brunson was geeking out on this book!!!
Some of the examples are a little old but the book is as current as ever. The writing is crisp and witty, very clear and concise. A truly fantastic book for people launching products in the technology world. The author knows this stuff so well, and has so many examples, that he truly conveys the essence of what needs to get done. If you are looking for the Yoda of tech marketing, I believe you’ve come to the right place…
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- JB
- 04-10-13
Misleading Release Date of 2012. content date:1998
Is there anything you would change about this book?
I would update it to present day. The book is extremely insightful and some of the practices hold true, but it's misleading that the release date says 2012.
What could Geoffrey A. Moore have done to make this a more enjoyable book for you?
He could have included a couple of jokes in the book. Lawyer jokes are usually good. Also, Attorney jokes are funny.
Or he could have made me a sandwich while I was reading it. That would have been great.
If this book were a movie would you go see it?
Seriously? A book about segmenting markets and focusing efforts to cross an invisible chasm between innovators/visionaries and early stage adopters? That sounds like it would be a fascinating movie. Sign me up for the rights. Maybe we can cast Colin Powell, Ben Stein and Margaret Thatcher to really push it over the top of excitement.
"Filling the Chasm", on the other hand might be a movie that more people would see. Not me, of course. That's gross.
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7 people found this helpful
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- John T
- 02-20-22
Verbose, outdated drech
Had to read this for grad school. Hated it. 10% worthwhile (if obvious) information, 90% filler (out of date filler).
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- DW
- 03-31-22
Must-read classic with outdated examples.
A classic every entrepreneur should read. Note the examples used are far out of date and won't be familiar to younger readers.
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- Chris Marshall
- 06-28-23
Very informative and detailed and helpful!
Do you want your company to make it big? Listen to this book more than once. The insights are unmatched.
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- Larry Worth
- 09-22-24
Worth a listen...if you have the time.
This book offers valuable insights into marketing disruptive technologies, but I found it challenging to connect with due to the outdated references. While the core concepts about the technology adoption lifecycle are still relevant, the examples feel dated, making it harder to relate them to today's market. The narration is professional, but the material requires focused attention. However, you might benefit from seeking out more updated resources to supplement the concepts presented here. If you're in the tech industry and interested in foundational marketing theories, it's worth a listen.
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